» » De-Westernizing Communication Research: Altering Questions and Changing Frameworks (Routledge Contemporary Asia Series)

Fb2 De-Westernizing Communication Research: Altering Questions and Changing Frameworks (Routledge Contemporary Asia Series) ePub

by Georgette Wang

Category: Writing Research and Publishing Guides
Subcategory: Reference
Author: Georgette Wang
ISBN: 0415575451
ISBN13: 978-0415575454
Language: English
Publisher: Routledge; 1 edition (February 22, 2011)
Pages: 304
Fb2 eBook: 1737 kb
ePub eBook: 1740 kb
Digital formats: docx mbr mobi lit

De-Westernizing Media Studies.

De-Westernizing Media Studies. 118+ million publications.

De- Westernizing communication: strategies for neutralizing cultural myths. ByMOLEFI KETE ASANTE. Emerging global divides in media and communication theory: European universalism versus non- Western reactions.

Part of the Routledge Contemporary Asia series Series). The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus.

The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation

The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation.

Soon Asante changed his focus to African-American and African culture in. .

Soon Asante changed his focus to African-American and African culture in communication, with attention to the nature of African-American oratorical style. Asante wrote Afrocentricity: The Theory of Social Change (1980) to announce a break with the past, where African-Americans believed they were on the margins of Europe and did not have a sense of historical centrality. Asante's book The Afrocentric Idea was a more intellectual book about Afrocentricity than the earlier popular book. ISBN 978-1-136-93537-4.

Africa and Asia Pacific. New Zealand customers may purchase from our store in Australia.

Save up to 80% by choosing the eTextbook option for ISBN: 9781136935374, 1136935371. The print version of this textbook is ISBN: 9780415575454, 0415575451. Africa and Asia Pacific. Altering Questions and Changing Frameworks. Publisher: Routledge. Print ISBN: 9780415575454, 0415575451.

The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation.

The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being “Westerncentric”. Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build “Asian” communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished.

This path-breaking book moves beyond critiquing “Westerncentrism” in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order toestablish Asian communication theories.

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