» » Out of the Garden: Toys, Tv, and Children's Culture in the Age of Marketing

Fb2 Out of the Garden: Toys, Tv, and Children's Culture in the Age of Marketing ePub

by Stephen Kline

Category: Words Language and Grammar
Subcategory: Reference
Author: Stephen Kline
ISBN: 086091397X
ISBN13: 978-0860913979
Language: English
Publisher: Verso; Ex-library, mark to RH edges, otherwise good (no m edition (December 17, 1993)
Pages: 416
Fb2 eBook: 1292 kb
ePub eBook: 1970 kb
Digital formats: mobi lrf doc docx

Stephen Kline looks at the history and development of children’s play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles.

Out of the Garden: Toys and Children's Culture in the Age of TV Marketing. Stephen Kline looks at the history and development of children’s play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children’s mass media-books, comics, film and television-and that of the specialty stores such as Toys ‘R’ Us, revealing how the opportunity to reach large audiences of children was a pivotal point in developing new approaches to advertising.

This timely and innovative book provides a detailed history of marketing to children, revealing the . Stephen Kline looks at the history and development of children’s play culture and toys from the teddy bear to the Barbie doll.

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play.

Books for People with Print Disabilities. Internet Archive Books. Uploaded by Tracey Gutierres on August 10, 2015. SIMILAR ITEMS (based on metadata). Terms of Service (last updated 12/31/2014). Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising.

Out of the Garden: Toys, Tv, and Children's Culture in the Age of Marketing. Coauthors & Alternates.

Stephen Kline looks at the history and development of children’s play culture and toys from the teddy bear to the Barbie .

Stephen Kline looks at the history and development of children’s play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles.

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies .

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful.

Stephen Kline of Simon Fraser University, Burnaby with expertise in. .

Stephen Kline of Simon Fraser University, Burnaby with expertise in Communication and Media. Limits to the Imagination: Marketing and Children''s Culture. Toys as media: young males (3-6) acquisition of pro- social play scripts for Rescue Hero action toys.

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play.Stephen Kline looks at the history and development of children’s play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children’s mass media—books, comics, film and television—and that of the specialty stores such as Toys ‘R’ Us, revealing how the opportunity to reach large audiences of children was a pivotal point in developing new approaches to advertising.In a powerful re-examination of the debates about the cultural effects of mass media, and in particular television, Out of the Garden asks whether we should allow our children’s play culture to be primarily defined and created by marketing strategists, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
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