» » Social Media in Healthcare: Connect, Communicate and Collaborate (Executive Essentials: What Every Healthcare Executive Should)

Fb2 Social Media in Healthcare: Connect, Communicate and Collaborate (Executive Essentials: What Every Healthcare Executive Should) ePub

by Christina Beach Thielst

Category: Medicine and Health Sciences
Subcategory: Other
Author: Christina Beach Thielst
ISBN: 1567933564
ISBN13: 978-1567933567
Language: English
Publisher: Health Administration Press; 1 edition (April 30, 2010)
Pages: 89
Fb2 eBook: 1655 kb
ePub eBook: 1871 kb
Digital formats: doc lit txt azw

Programming in Visual Basic.

Programming in Visual Basic.

Social Media In Healthcare book. Goodreads helps you keep track of books you want to read. Start by marking Social Media In Healthcare: Connect, Communicate And Collaborate as Want to Read: Want to Read saving. Start by marking Social Media In Healthcare: Connect, Communicate And Collaborate as Want to Read: Want to Read savin. ant to Read.

Social Media in Healthcare: Connect, Communicate and Collaborate (Executive Essentials: What Every Healthcare Executive Should) by Christina Beach Thielst (2010-04-30). by Christina Beach Thielst. See Author Pages Frequently Asked Questions.

Thielst, Christina Beach. Social Media in Healthcare: Connect, Communicate, Collaborate. Chicago, IL: Health Administration Press; 2010. ISBN: 978-1-56793-356-7. The index, alas, is an endangered species in the modem publishing landscape.

Find nearly any book by Christina Beach Thielst. Get the best deal by comparing prices from over 100,000 booksellers.

Connect, Communicate and Collaborate (Executive Essentials: What Every Healthcare Executive Should). The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations.

Social Media in Healthcare: Connect, Communicate and Collaborate (Executive Essentials: What Every Healthcare Executive Should). Is your organization participating in the conversations? This new book provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large.

I serve as Chairman of Membership for the ACHE Middle TN Chapter connect for healthcare leadership!

It gives me great pride to demonstrate commitment to my profession and continuing education at the highest level.

As a referral center, CMC offers almost every level of care, including a number of tertiary care services, with the exception of neonatology and severe burn–unit services

As a referral center, CMC offers almost every level of care, including a number of tertiary care services, with the exception of neonatology and severe burn–unit services. Many of its patients require high-intensity services. For this reason, its costs are the second highest in the entire state.

For the healthcare industry, social media helps to engage patients . Healthcare & Social Media: The Benefits of Marketing. The more you communicate with your clients, the more you build a relationship with them.

For the healthcare industry, social media helps to engage patients, promote new partner relationships and improve the credibility of doctors. One study found that 57% of patients decide where to get treatment based on a provider’s social media presence. Before we start exploring healthcare marketing ideas for your new strategy, let’s drill into the benefits a great campaign can offer. When someone is in pain, they want support from someone they know and trust.

The growth of social networking has been dramatic, and the applications are quickly finding their way into healthcare organizations. Is your organization participating in the conversations? This new book provides an overview of the social media tools healthcare organizations are using to connect, communicate, and collaborate with their patients, physicians, staff, vendors, media, and the community at large. It describes the major social media applications and reviews their benefits, uses, limitations, risks, and costs. It also provides tips for creating a social media strategy based on your organization s specific needs and resources. Real-world examples illustrate how social media can improve the efficiency, effectiveness, and marketing of your healthcare organization.
Comments to eBook Social Media in Healthcare: Connect, Communicate and Collaborate (Executive Essentials: What Every Healthcare Executive Should)
blac wolf
While this was the only book I could find that particularly relates social media to health care uses, the actual instructions and tips for social media use are extremely basic. Anyone that has any casual experience with social media will not get much use out of it.

The content is very top-level. There are many areas I would have liked to see more information. The book could have easily been developed into a longer, more content-rich text. As it is now, it is certainly not worth the 40-something dollars I spent on it. I would recommend buying other texts that write more generally about social media and adapting their advice for health care.
Nalmetus
I wanted to thank the author for writing this book. She did a great job making it painless for healthcare professionals to gain a decent understanding of how we can take a mega-trend that we are undergoing and harness it to help make healthcare better for all.
Yndanol
Easy read with an interesting perspective for students and leaders alike.
Naktilar
good transaction, great condition, shipped quickly; book itself was very thin, not enough information in it to charge $44.
Ber
As a surgeon/ MBA, I confess feeling ambivalent about social media. On the negative side, comes the whine, "You mean that I have to learn that too?" I picture myself scrolling down the trackbar of my Crackberry like the mouse in the social science experiment that stimulates its pleasure center so often that it looses touch with the world, stops eating and drinking, and dies prematurely.

On the positive side, I see social media as a great equalizer. It allows authorpreneurs like me to reach out in ways that previously only large publishing houses could do. The idea of having my new book, Getting It Done: Lifelines from the Field, become a best-seller next spring compelled me to read Christina Beach Thielst's new book, Social Media in Healthcare: Connect, Communicate, Collaborate.

I was not disappointed. This 74-page book is an entertaining read, especially if one keeps to a schedule of a chapter per sitting rather than trying to master its contents all at once. Readers like me who require repetition as a condition for mastery will find the three-page glossary at the end of the book helpful. It ends with wiki, a website that allows users to create and edit interlinked web pages and build collaborative websites.

Established uses of wikis in healthcare settings include to:

-engage physicians to brainstorm,capture knowledge, and build a reference site of policies, procedures, and regulations that are a helpful repository for new physicians
-organize troubleshooting or self-help manuals, especially in health information technology
-quickly search medical staff bylaws for a topic of interest or concern
-minimize the amount of time wasted in meetings by giving participants access to documents ahead of time
-track project progress without requiring members to meet in person
-organize patient educational materials and thus minimize the amount of effort and time in teaching patients and families

I also liked reading stories of ways that healthcare organizations have begun to utilize social media. For example:

- Innovis Health, representing 21 sites in North Dakota and Minnesota, used a blog and Twitter to communicate in real time with the public and staff as flood waters rose
- Patients planning to travel to Cleveland Clinic for care can create a Google Health account and pull information into it from their providers, pharmacies, labs, and other sources. Then, the patient makes the decision to push the information into the Cleveland Clinic record--MyChart--where it is stored in his or her electronic health record. Before the patient arrives, clinicians can review the information and make decisions about care. In fact, they frequently alter the first day's schedule because of information the patient shared that they had not seen previously. In the past, the information arrived in paper form, and often too late
- Intermountain Healthcare's primary care clinical program team turned their attention to addressing weight loss in kids because of concerns about childhood obesity rates in Utah. Using the same research team and data from the American Dietetic Association, they created the 8 Healthy Habits. With the communications department, they developed a plan to educate the public, especially kids. They approached the issue from a kid's perspective and spoke directly to their audience about the need for a cultural change without talking about losing weight or criticizing those who were overweight.
To reach a broader audience, Intermountain added humorous videos to its LiVe website and YouTube Channel. One video shows a mom driving her son next door for a play date, and another demonstrates delayed reflexes from too much junk food. The LiVe program gives kids practical tools they need to improve eating and exercise habits while demonstrating that it's cool to be healthy.

In the last chapter, "A Vision for the Future," the author noted:
To innovate and succeed, the new mass collaboration must become part of every leader's playbook and lexicon. Learning how to engage and co-create with a shifting set of self-organized partners is becoming an essential skill, as important as budgeting, R&D, and planning.

I recommend this book for all healthcare professionals who want to dip their toe in the waters of social media and for those who are supervising healthcare workers involved in social media.

Kenneth H. Cohn, M.D., MBA, author of Better Communication for Better Care: Mastering Physician-Administration Collaboration and Collaborate for Success! Breakthrough Strategies for Engaging Physicians, Nurses, and Hospital Executives, [...]
Fani
A waste of time for me. This book is for a complete newbie to social media and is full of the most basic information about the various services that are being used for socially engaging people. I would have had the same learnings from using wikipedia and looking for the word 'social media'. I was expecting some well laid out rules and policies that can be used by health care providers to enhance their social media presence but all I got was an introduction to blogging, face book, twitter etc.
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