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Fb2 Writing for Multimedia: Entertainment, Education, Training, Advertising, and the World Wide Web ePub

by Timothy Garrand

Category: Humanities
Subcategory: Other
Author: Timothy Garrand
ISBN: 0240802470
ISBN13: 978-0240802473
Language: English
Publisher: Focal Press; 1 edition (January 9, 1997)
Pages: 352
Fb2 eBook: 1602 kb
ePub eBook: 1988 kb
Digital formats: txt doc mbr docx

Leaf 355 356 this objects is attached to the original book and can not to ripped off. Bookplateleaf.

Leaf 355 356 this objects is attached to the original book and can not to ripped off.

Writing for Multimedia : Entertainment, Education, Training, Advertising and the World Wide We. Published by Thriftbooks.

Writing for Multimedia : Entertainment, Education, Training, Advertising and the World Wide Web. by Timothy Garrand. com User, 21 years ago. Writing for Multimedia by Timothy Garrand Focal Press To a certain extent, you bought this magazine because of its attractive cover picture, right? But you probably won't hesitate to trash it if its content lacked substance. Likewise, an attractive Web site is merely ornamental if it is aesthetically pleasing but its information is in shambles.

Writing for Multimedia book. Goodreads helps you keep track of books you want to read, with CD-ROM as Want to Read. Goodreads helps you keep track of books you want to read, with CD-ROM as Want to Read: Want to Read savin. ant to Read.

Tim Garrand's Writing for Multimedia provides us with a handle on what we need to get started

Tim Garrand's Writing for Multimedia provides us with a handle on what we need to get started. Garrand encourages readers to use the book interactively.

Garrand, Tim. Writing for Multimedia: Entertainment, Education, Training, Advertising .

Multimedia may be the most overused term in the arena of new technologies. Advising them to tackle their own areas of interest first, he says that this approach should lead readers to discover what is valuable to them (xxi).

Detailed explanations of the processes involved in creating content for multimedia and Web projects and analysis of the demands and challenges of this particular type of writing, such as interactivity and script formatting, are all explored for the reader.

Books related to Writing for Multimedia and the Web. Skip this list.

It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Books related to Writing for Multimedia and the Web.

Global Literacies and the World-Wide Web. London, New York: Routledge, 2000.

Writing for Multimedia: Entertainment, Education, Training, Advertising, and the World Wide Web. Focal Press, 1997. Gattiker, Urs E. The Internet As a Diverse Community: Cultural, Organizational, and Political Issues Telecommunications, Mahwah, . Lawrence Erlbaum Associates, In. 2001. Gauntlett, David, e. Media, Gender and Identity, New York: Routledge, 2002. Global Literacies and the World-Wide Web.

Writing for multimedia: entertainment, education, training, advertising, and the world wide web. Possible worlds, Artificial intelligence and Narrative theory, Indiana University Press. These references have been extracted automatically and may have some errors.

First in-depth analysis of writing programs and stories for multimediaIncludes a CD-ROM containing demos from award wining programs.CD-ROM will include hot links to additional resources on the World Wide WebInvaluable for both the multimedia newcomer and the experienced professional. Writing for Multimedia is the first in-depth analysis of how to write informational programs and stories for multimedia. Some of the most successful CD-ROMs and World Wide Web programs are analyzed and documented with extensive script samples, flow charts, and other writing material. An attached CD-ROM includes additional script samples, screen shots, scripting software, and demos from award winning programs such as The 11th Hour: The Sequel to The 7th Guest, The Pandora Directive, Dust: A Tale of the Wired West, Under a Killing Moon, Voyeur. Also included are important programs in training, education, advertising, and commercial Web pages, as well as hot links to on-line resources. The information contained in Writing for Multimedia is drawn from original interviews with the writers and designers who created the programs and revealed their 'secrets' for creating powerful multimedia. This `straight-from-the-source information is backed up by in-depth analysis and specific examples drawn from these successful narratives and informational programs. Emphasis is placed on the role of the writer and the types of constructions a writer may use. Writing for Multimedia provides a detailed explanation of the process for creating interactive multimedia that both the newcomer and the multimedia professional will find invaluable. Timothy Garrand holds a Ph.D. in Communication, Cinema and Professional Writing from the University of Southern California. He has written scripts for film and video since 1980. His most recent work focuses on writing for interactive media including his interactive textbook, Film/TV Analysis: The Meaning of the Moving Image, for the Academic Software Corporation and numerous multimedia and Web projects for his company, Inter writ Designs. He has taught scriptwriting, writing for multimedia, and various other courses in film, video, and new media. Tim Garrand currently is an associate professor of communication at New England College.
Comments to eBook Writing for Multimedia: Entertainment, Education, Training, Advertising, and the World Wide Web
Yanthyr
Had this book not included "multimedia" in the title, I would have rated it lower. I bought the book to broaden ideas for Web design and found little substance. The book is a bit "dated": reference to common browsers included "Netscape" and "Mosaic". It was also very slanted toward a print media background. Even though it was about multimedia? Yes. One section highlighted two primary focuses of an effort: to inform; to teach. The Internet marries the print focus with automated processes (applications). Interactivity is not about choosing what to be told or what to display, but about being heard and making a difference.
Moogugore
Writing for Multimedia by Timothy Garrand Focal Press To a certain extent, you bought this magazine because of its attractive cover picture, right? But you probably won't hesitate to trash it if its content lacked substance. Likewise, an attractive Web site is merely ornamental if it is aesthetically pleasing but its information is in shambles. Mastery of information presentation is a key factor as the Internet gives people access to more information. Although the Internet has been making vast improvements visually, the big glaring gap is still content. Many sites are just electronic novels with either boring or ill-presented plots. Multimedia demands Sight, sound and action - all of which we are familiar with, but the combination of which forms the environment that the multimedia writer must structure his or her writing to. Multimedia writing walks a fine line between entertainment and information. Garrand sees it as a continuum with information and entertainment at extremes, and a multimedia writer's most important task is deciding where to sit. Failing which, the work would end up as either an over-simplistic piece or, on the other extreme, a terribly boring article. Who should read this? I remember a comic play I watched entitled Sheer Madness in which the audience, by way of questions, determined the outcome of the 'who-dun-it' murder-mystery. You can bet that the playwright anticipated every question an audience member might ask and wrote a script for that outcome (a total of eight branch plots). Writing for Multimedia by Timothy Garrand explores the demands that multimedia writers are under to fuse information with entertainment. Whether you are a web page designer, a writer/designer, or an educator keen to incorporate multimedia into your lessons, you have to cultivate a new approach to writing for a very demanding medium. The multimedia writer needs to be a scriptwriter, a radio broadcaster, and a print journalist all in one. Using a very effective show-and-tell format that highlights examples of interactive medium at its best, Writing for Multimedia taps the brains of top scriptwriters, web page designers and advertising executives for insights into creating compelling text that inform and entertain the viewer. Complementing the text information is the CD-ROM included with the book that contains movie clips, script samples, and demos for software and multimedia programs. And, more than just a theoretical approach to multimedia writing, Writing for Multimedia delves into specific case studies of uncovering the 'secret sauce' or 'X-factor' of certain multimedia CD ROMs and web sites that have made them a success. Although Garrand has a tendency to get over-technical, he balances his information well with good examples from the CD-ROM and a simple writing style. Writing for Multimedia is a great how-to guide for anyone interested in spicing up their web site or adding life to a presentation.
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