» » One Click: Jeff Bezos and the Rise of Amazon.com

Fb2 One Click: Jeff Bezos and the Rise of Amazon.com ePub

by Neil Shah,Richard L. Brandt

Category: Professionals and Academics
Subcategory: Memoris and Biographies
Author: Neil Shah,Richard L. Brandt
ISBN: 145512673X
ISBN13: 978-1455126736
Language: English
Publisher: Blackstone Audio, Inc.; Unabridged edition (October 27, 2011)
Fb2 eBook: 1473 kb
ePub eBook: 1917 kb
Digital formats: lrf lrf lit rtf

What I found most intriguing about the book was the clear vision and fearlessness in which Jeff Bezos ran the company. He clearly is a risk taker who really knew what he was doing well ahead of other companies. The book naturally has some good insight on the development and growth of the company, but like books on Google and Apple, it tends to fly at a very high level (not a lot of new insight if you are modestly familiar with the companyA).

by Richard L. Brandt. The greatest of richness is the richness of the soul. ― Prophet Muhammad (Peace be upon him). The Art of Work: A Proven Path to Discovering What You Were Meant to Do. 262 Pages·2017·908 KB·112,613 Downloads·New! The Art of Work A Proven Path to Discover - Jeff Goins. pdf The Art of Work: A Proven Path to Discovering What You Were.

Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur.

com was waiting to be discovered. It took Bezos's unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.

com is a book by Richard L.

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Richard Brandt charts Bezos's rise from computer nerd to world-changing entrepreneur. What I found most intriguing about the book was the clear vision and fearlessness in which Jeff Bezos ran the company.

An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
Comments to eBook One Click: Jeff Bezos and the Rise of Amazon.com
JoJosho
As other reviewers have indicated this book is very shallow with no new insights. For even the casual reader of The Wall Street Journal, any national business magazine, or any form of media that reports on Bezos or Amazon, the stories and examples covered in this book would be familiar. This is not an informed insider's account and I did not get the impression that the author had any interaction with the people in the book, including Bezos himself. This is simply a book that has been put together from various common knowledge stories.

The writing throughout was overly simplistic and at times downright bad, i.e. from page 149..."Borders Group, Inc., the second largest bookstore chain, is suffering like a CEO with swine flu." I don't even understand the premise of this statement? Companies apparently live and die by the actual health of their top executive? It is a ridiculous analogy, a sophomoric simile that ends up being an insult to the challenges that any of the big box book stores were going through as the industry they had once mastered changed before they could even understand what was happening. At the end of the day, I guarantee the CEO of Borders only wished he had contracted the swine flu...I am sure that is far less painful than filing for bankruptcy and laying off thousands of hard working employees across the country.

This book's usefullness is limited to being source material for a high school business class essay and not much more.
Wen
Richard Brandt's One Click: Jeff Bezos and the Rise of Amazon (great name) is about the company more than the man. It tracks the rise of Amazon from its genesis (in a garage, albeit converted) to the modern Kindle era. It ends, however--not surprisingly, given its publication date of October 2011--before the introduction of the fourth generation of Kindles (the Touch) and the Kindle Fire. Readers interested in an insightful profile of the man behind the empire will be disappointed, but I wasn't. As far as I'm concerned, Bezos is a modern Prometheus who's stepped away from Olympus for a bit to improve the lot of man. If he's doing something bad in his spare time, I don't want to know about it.

It's interesting to re-watch Amazon grow up in Brandt's pages, alongside the use of the internet itself. (I placed my first order on Amazon, for Alison Weir's The War of the Roses [I STILL HAVEN'T READ IT!], on October 25, 1997. I had always thought of myself as an early customer, but my bubble has now burst: Amazon was already pretty far along its path, with its initial public offering of stock already in May of 1997, when my book shipped.) And it's nice to be reminded of the things that have changed along the way: Amazon's old logo, A9 search, zShops. There is a weird gap in the book when the author skips from 2002 to 2007. I also would have liked to see some pictures, maybe screen shots of Amazon's front page over the years, a picture of the original logo so I didn't have to look it up online. Perhaps also a timeline to tie it all together. There are a lot of details--stock prices and expansions into new product lines--that some may find boring, however readable the author's prose. Certainly if the book were about any other company on the planet, including Apple, I would not have had patience for the minutiae. But since it's Amazon....

-- Debra Hamel
Cesar
I still purchased the hard copy; however, I envisioned Jeff Bezos cursing me out for not buying it through the Kindle!

I found the book to be readable and insightful about Jeff Bezos and Amazon. What I found most intriguing about the book was the clear vision and fearlessness in which Jeff Bezos ran the company. He clearly is a risk taker who really knew what he was doing well ahead of other companies. He was also modest enough to say we do not know everything and have to work harder than everyone else to achieve our goals. This did not work out well for Borders, B&N, and some independents.

One of my favorite quotes at the beginning of chapter 8 is as follows "We know two percent today. I think Amazon.com may know as much as any other company about e-commerce, but I bet we know two percent of what we will know two years from know. This is the Kitty Hawk era of e-commerce, and most of the interesting stuff has not been invented yet." That is Jeff Bezos from 1998.

Another quote which I picture more from Google is "We used to joke that the ideal Amazon site would not show a search box, navigation links, or lists of things to buy. Instead it would just display a giant picture of one book, the next book you want to buy." This quote was from Greg Linden, a former Amazon Programmer.

The book naturally has some good insight on the development and growth of the company, but like books on Google and Apple, it tends to fly at a very high level (not a lot of new insight if you are modestly familiar with the companyA). One will not learn how to run a website from reading this book, but some good "tips". I paused to think about some of the key elements Amazon employed (think One Click, continuous improvement, and the Kindle) if I ever ran or had controls in a company.

Definitely recommended reading for some big box stores or older book stores that need to carve out a real niche to survive. The reminder and moral of the story is to think about how best to serve your companies needs and challenge the status quo. We are definitely past two percent of our knowledge of e-commerce, but a lot more excitement to come.
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