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Fb2 Marketing ePub

by Henrik Sattler

Subcategory: Different
Author: Henrik Sattler
ISBN: 3800634880
ISBN13: 978-3800634880
Language: German
Publisher: Vahlen Franz GmbH (2007)
Fb2 eBook: 1552 kb
ePub eBook: 1373 kb
Digital formats: docx mobi doc lrf

Marketing: eine e Einführung. FR Esch, A Herrmann, H Sattler. The impact of brand extension success drivers on brand extension price premiums. H Sattler, F Völckner, C Riediger, CM Ringle.

Marketing: eine e Einführung. The role of parent brand quality for service brand extension success. F Völckner, H Sattler, T Hennig-Thurau, CM Ringle.

Marketing – ein er Ansatz. Eine Markentransfer Strategie (synonym Markendehnung oder Brand Stretching) ist durch die Übertragung einer etablierten Marke (Muttermarke) auf ein neues Produkt (Transferprodukt) gekennzeichnet

Marketing – ein er Ansatz. Eine Markentransfer Strategie (synonym Markendehnung oder Brand Stretching) ist durch die Übertragung einer etablierten Marke (Muttermarke) auf ein neues Produkt (Transferprodukt) gekennzeichnet. Ein Beispiel aus der jüngsten Vergangenheit ist die Dehnung der Marke Milka auf eine neue Nuss-Nougat-Creme.

Discover new books on Goodreads. See if your friends have read any of Henrik Sattler's books. Henrik Sattler’s Followers. None yet. Henrik Sattler. Henrik Sattler’s books. Finanzielle Bewertung Von Marken: Ein Praxisorientierter Leitfaden.

Sattler SUN-TEX GmbH has developed to become one of the global leaders in the field. Founded as a trading company in Graz, production at Sattler started several years later, first in Gössendorf and thereafter in Rudersdorf, both currently production sites in Austria. During the 1960s the company converted to synthetic fibres and to new finishing and coating techniques. In addition, it started to rely on exportation and the conquering of new markets. From the 1990s onwards, growth also took place through new acquisitions.

University of Hamburg. Number of pages: 30 Posted: 05 Jan 2015. Carsten Erfgen, Sebastian Zenker and Henrik Sattler. University of Hamburg - Institute for Marketing and Media, University of Hamburg and University of Hamburg. Downloads 534 (50,824).

Henrik Sattler, Franziska Völckner, Claudia Riediger, Christian M. Ringle. This paper examines the issue of image feedback effects and potential drivers of these effects by analyzing real-world extensions that have been introduced successfully in the market, using . More).

com's Gail Sattler Page and shop for all Gail Sattler books. Check out pictures, bibliography, and biography of Gail Sattler.

Marken gehören zu den wichtigsten Vermögensgegenständen eines Unternehmens.

Henrik Sattler ist ein deutscher aftler. Er ist Direktor des Instituts für Marketing und Medien an der Universität Hamburg und Professor für ehre. A. Herrmann und H. Sattler, Marketing – Eine e Einführung, Verlag Franz Vahlen, 3. vollständig überarbeitete und erweiterte Aufl. München, erscheint 2010 (2. Aufl. Sattler, H. und F. Völckner, Markenpolitik, Verlag W. Kohlhammer, 2. Stuttgart et a. 2007 (1. Sattler, Markenpolitik, 2001).

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