» » DK Small Business Guides: Effective Marketing (DK Small Business Guides)

Fb2 DK Small Business Guides: Effective Marketing (DK Small Business Guides) ePub

by Peter Hingston

Subcategory: Business and Work
Author: Peter Hingston
ISBN: 0751314129
ISBN13: 978-0751314120
Language: English
Publisher: Penguin Books Ltd (June 7, 2001)
Pages: 192
Fb2 eBook: 1637 kb
ePub eBook: 1217 kb
Digital formats: lrf rtf lrf lrf

Peter Hingston has over 20 years' experience running small businesses, ranging from electronics manufacturing to magazine and book publishing. He has written three highly successful books on key aspects of running a small business

Peter Hingston has over 20 years' experience running small businesses, ranging from electronics manufacturing to magazine and book publishing. He has written three highly successful books on key aspects of running a small business. He has also spent two years as the director of a local small-business agency, giving practical advice and guidance to people interested in setting up their own businesses. Series: Small Business Guides.

I have mixed feelings about this book. So why was there a section on marketing and then a section on sales and promotion? Also, why was there a section on exporting included?

I have mixed feelings about this book. I am well-versed on what is involved in starting a small business and can appreciate much of this book's contents. But the book has its problems. There are four chapters in this book: 1. Before you start. 2. Starting out. 3. Staying in business. 4. Useful information. I was particularly impressed and liked the first chapter (Before You Start). So why was there a section on marketing and then a section on sales and promotion? Also, why was there a section on exporting included? And where were sections on: implementing the business plan, systematizing the business, and distributing the products and/or services?

Start by marking Effective Marketing (Small Business Guides) as Want to Read .

Start by marking Effective Marketing (Small Business Guides) as Want to Read: Want to Read savin. ant to Read.

From choosing the right idea and preparing a business plan to marketing distribution and financial and legal know-how Starting Your Business offers a wealth of advice. This title features integral charts and diagrams.

item 3 DK small business guides: Effective marketing by Peter Hingston (Hardback) -DK small .

item 3 DK small business guides: Effective marketing by Peter Hingston (Hardback) -DK small business guides: Effective marketing by Peter Hingston (Hardback). item 4 Effective Marketing (Small Business Guides), Hingston, Peter, Used; Good Book -Effective Marketing (Small Business Guides), Hingston, Peter, Used; Good Book. Peter Hingston is an entrepreneur who has experience of setting up and running a range of different small businesses, including electronics manufacturing, retail, book and magazine publishing. He spent two years as the Trust Director of an enterprise agency, giving advice to people wanting to set up a business.

Effective Marketing book. Effective Marketing (Small Business Guides). 0789471973 (ISBN13: 9780789471970). Expert advice for success in a small business  .

Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully

Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully.

Find nearly any book by Peter Hingston. Get the best deal by comparing prices from over 100,000 booksellers. DK Small Business Guides: Effective Marketing (DK Small Business Guides): ISBN 9780751314120 (978-0-7513-1412-0) Softcover, Penguin Books Ltd, 2001. ISBN 9780789471970 (978-0-7894-7197-0) Hardcover, DK ADULT, 2001. Find signed collectible books: 'Effective Marketing (Small Business Guides)'.

Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business Book covers every facet of business management

Packed with innovative graphics and simple explanations of business concepts, from managing risk and alternative business models to effective leadership and thinking outside the box, The Business Book covers every facet of business management. Big ideas make great business thinkers and leaders.

Reports, playbooks, books and guides to contribute to your success Starting a business.

Reports, playbooks, books and guides to contribute to your success. Knowing where to begin when you’re starting a business isn’t easy. Check out our tips for all the steps. Financing your business. Need finance for your business?

This handbook discusses how to market products and services effectively when starting and running your own business. It features practical text and advice with at-a-glance tip boxes, real-life case studies, questionnaires and checklists. The appendices offer country-specific information.
Comments to eBook DK Small Business Guides: Effective Marketing (DK Small Business Guides)
Vudojar
I found this book at the library and read it before buying a copy to have as a reference and training tool. The material is well-presented in steps and complete. DK books are reliably wonderful that way!
Exellent
Small businesses have three general areas they have to concern themselves with if they want to stay in business: (1) creating and distributing a product &/or service, (2) accounting & bookkeeping, and (3) marketing. The third area, marketing, involves promotion, public relations, advertising, and sales. I mention all this because effective marketing (the title of this book) involves merging the THREE areas so they work together AND using all FOUR aspects of the marketing area. I didn't notice much, if any, discussion in this book on promotion or sales. And, in my humble opinion, advertising was given far too much discussion as a way for a business to market.

The book is split into four parts:

1. Putting customers first

2. Building strong products

3. Maximizing publicity

4. Developing a strategy

My favorite parts of the book were parts 1 and 4. That is where the most generic points were made regarding effective marketing. In Part 2 the book addressed small businesses that sell products. And that was well done. However, as a result of Part 2 talking about retail store marketing to the exclusion of service business marketing, I would have liked the book better if it had been titled "Retail Marketing Effectively." I suspect that an attorney, CPA, or other professional seeking help on marketing would be disappointed with this book.

I don't know that I would have devoted an entire part of the book to public relations. That is a nice subject to cover, but where was the information on promotion and sales? There is more to marketing than just advertising and public relations.

I realize this book was written back in 2000 or 2001, but it only devotes 4 pages to using the Internet for marketing purposes. I would have liked the book better if it had provided more coverage on this subject. eBay was around back then and wasn't even mentioned by the author. 4 stars!
Connorise
Moi Ali, has written a great book in Marketing Effectively. This book is one of a series of very in depth instructional books written for business women and men.

If you are looking for a step by step book that is completely beneficial to the development of your marketing insights get ready for some simple but profound guidelines.

From putting customers first to developing a strategy for your business, the areas that are covered in this amazingly small mini-book are yours to keep as long as you use them. It seems all of the Essential Managers books by DK are written to assist you throughout any phase of your development. I know you will enjoy this book so please let me know.
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