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Fb2 Sams Teach Yourself Google Analytics in 10 Minutes ePub

by Michael Miller

Category: Marketing and Sales
Subcategory: Business and Work
Author: Michael Miller
ISBN: 0672333201
ISBN13: 978-0672333200
Language: English
Publisher: Sams Publishing; 1 edition (July 18, 2010)
Pages: 240
Fb2 eBook: 1824 kb
ePub eBook: 1347 kb
Digital formats: lrf mobi lrf lrf

10 minutes is all you need to learn how t. .Michael Miller has written more than 100 nonfiction books over the past two decades

10 minutes is all you need to learn how t.Define goals and measure how well your site is achieving them. Michael Miller has written more than 100 nonfiction books over the past two decades.

From the Back Cover Michael Miller has written more than 100 nonfiction books over the past two decades.

Sams Teach Yourself Google Analytics(TM) in 10 Minutes" gives you straightforward, practical answers when you need fast results.

Download books for free. 10 minutes is all you need to learn how to.

Michael Miller has taken on the daunting task of explaining Google Analytics to mere mortals, and - in general - he succeeds. I highly recommend his new book, for both mere mortals and more experienced Google Analytics users as well

Michael Miller has taken on the daunting task of explaining Google Analytics to mere mortals, and - in general - he succeeds. I highly recommend his new book, for both mere mortals and more experienced Google Analytics users as well. As an instructor in SEO and Adwords both online and in San Francisco (just Google Jason McDonald plus SEO and you'll find me), I am always looking for new insights and new books to recommend to the businesspeople and marketers who take my courses, including my free top ten seo tools webinar

Sams Teach Yourself Google Buzz in 10 Minutes.

Sams Teach Yourself Google Buzz in 10 Minutes.

Michael Miller has written more than 90 nonfiction books over the past two decades

Michael Miller has written more than 90 nonfiction books over the past two decades. His best-selling titles include Sams Teach Yourself YouTube in 10 Minutes, Absolute Beginner’s Guide to Computer Basics, Googlepedia: The Ultimate Google Resource, and Speed It Up! A Non- Technical Guide for Speeding Up Slow Computers. He has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.

Delve into 10 Best Google Analytics Books and understand how you can be a master in Google Analytics . Written by Michael Miller, this book offers you straightforward, practical answers to different Google Analytics queries.

Delve into 10 Best Google Analytics Books and understand how you can be a master in Google Analytics and run data driven marketing campaigns. It is one of the most useful Google Analytics Books when you need fast results. Notable Features of Sams Teach Yourself Google Analytics in 10 Minutes

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Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

10 minutes is all you need to learn how to…

Quickly create a Google Analytics account and add Google Analytics to your site Define goals and measure how well your site is achieving them Track visitors from search engines, pay-per-click advertising, email, and other sources Discover the pages your visitors view, how long they stay, and where they exit Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files Identify your best and worst content, and fix poorly performing pages Improve your site by tracking error pages and broken links Measure AdWords traffic, position, and e-commerce performance Manage Google Analytics through the Dashboard Customize Google Analytics to work more effectively with your site Capture more accurate information by filtering out internal traffic Choose the right reports and data, understand them, and act on what you learn
Comments to eBook Sams Teach Yourself Google Analytics in 10 Minutes
great ant
I gave up trying to follow the book when what the author described could not be found on my Google Analytics page. This book describes the google tracking code as being 2 scripts. My code showed only one script which looks exactly like the code shown in "Google Analytics Demystified" 3rd Edition which has been completely revised and updated, so I will try it next and hopefully it will be time well spent instead of wasted trying to follow an out dated book. Save your money and get a more current book.
WOGY
Google Analytics! An amazing, free powerful metrics platform for search engine optimization (SEO) and AdWords (pay-per-click advertising). But can mere mortals effectively use Google Analytics? Can mere mortals even find effective online or offline assistance to help them learn to decipher its riddles, to ponder its mysteries? Michael Miller has taken on the daunting task of explaining Google Analytics to mere mortals, and - in general - he succeeds. I highly recommend his new book, for both mere mortals and more experienced Google Analytics users as well.

As an instructor in SEO and Adwords both online and in San Francisco (just Google Jason McDonald plus SEO and you'll find me), I am always looking for new insights and new books to recommend to the businesspeople and marketers who take my courses, including my free top ten seo tools webinar. Mr. Miller has made my list, even though his approach is very word heavy and could have benefited from some pictures or diagrams. Analytics, after all, can make Microsoft Vista seem well designed!

Mr. Miller takes the traditional book-as-manual approach to Analytics, and he largely succeeds. The book is part of the in 10 Minutes series, but by 10 minutes he means 10 minutes per day. The book begins with how to set up an Analytics account on Google, and proceeds chapter by chapter with some of the most important concepts in Analytics: using the dashboard, tracking visitors, analyzing top content, and even tracking AdWords and ecommerce. Pretty much every important topic in Analytics is covered.

It's a very useful book for someone who already has an Analytics account and is seeking a good lunchtime read to get tips and techniques to then go online and try out on the Google Analytics platform. (By the way, don't miss Google's Conversion University (just Google 'Conversion University' to find that amazing free resource). The only criticism here would be that, unless you are a good reader / slash / book person, it may be confusing to translate Miller's word-heavy approach to what is really a visual user interface. Pictures and diagrams (not to mention videos and online learning) would have been an easier way to explain Analytics step-by-step.

But, all things considered, the book covers every major topic in Analytics at least briefly. Kudos, kudos, kudos, to brave Mr. Miller! I will be recommending this book to my online and real-world students of SEO - those who want a handy overview to the powerful yet mysterious Google Analytics Platform.
Bolanim
Don Fry once wrote, "Writing Short is a lot harder than long writing. You may remember the famous quip by Mark Twain: 'I apologize for writing you a long letter. I didn't have time to write you a short one.' Writing short effectively takes more thought, knowledge, and design.

How long is short? It has little to do with actual length. A piece can read short or long, regardless of how much space it occupies. By short, we mean it seems short to readers as they read it.

Here's the secret: selection, not compression. You write short by leaving things out, not by mashing things in. So short writing begins with simplifying, adjusting the number of subjects and details for the amount of room."

Don Fry seems to have written this piece after reading "Sams Teach Yourself Google Analytics in 10 Minutes."

Based upon other reviews here in Amazon (without being able to actually page through the books), I ordered this book and three other highly recommended books on Google Analytics.

If one knows little or nothing about the subject, after beginning to read the other books (and getting frustrated), it seems that their authors apparently want to impress you, their colleagues or their clients with their vast technical knowledge and insights, and can eloquently wax on for hundreds of pages with their wisdom. They apparently want you to know that this subject is way too complex for the ordinary Earthling to understand (either that, or they are afflicted with the "curse of knowledge").

This is the ONLY book among the four that I ordered from Amazon that has the DISCIPLINE to tell you just what you need to know about Google Analytics and in a logical sequence, so that you can actually understand it.

This book is a gem! Michael Miller, you are brilliant!
Fordrellador
This book won't make you a web statistics guru, but it will get you up and running quickly, and help you to understand how to find and manipulate data in Google Analytics. Some especially helpful lessons include discovering complete referrer URLs (not just the main domain name) and tracking file downloads.

Keep in mind that this book shows you how to find and view data in Analytics, but not necessarily what you should be looking for or what the numbers mean.
Celace
This book does not have much meat. If you really want to have a thorough knowledge of GA, there are better ones out there.
lolike
The first few chapters were very basic, so if you have absolutely no knowledge of GA, you will find it useful. If you have a general, elementary level of GA but don't know about the more robust features, you can skip the first few chapters. I bought this to study the GAIQ, and it really wasn't that helpful for that purpose, but it did provide me with more knowledge and a better foundation, so I am pleased in the value of the book. Books on digital technology are already outdated before they are published, in many cases, so don't rely solely on printed books for learning. Having said that, there are still the fundamentals that hold true in books.
Cogelv
Book was very helpful in quickly getting Google Analytics up and running for my website. Extended discussion of features will be useful as I analyze results.
You can spend hours and hours looking through every tab and page and forum and everything else in your Google Analytics account, trying to figure it out and what to do and what it means... or you can buy this book and have it explained in plain English.
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