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Fb2 Key Concepts in Marketing (SAGE Key Concepts series) ePub

by Jim Blythe

Category: Marketing and Sales
Subcategory: Business and Work
Author: Jim Blythe
ISBN: 1847874983
ISBN13: 978-1847874986
Language: English
Publisher: SAGE Publications Ltd; 1 edition (March 5, 2009)
Pages: 232
Fb2 eBook: 1461 kb
ePub eBook: 1450 kb
Digital formats: lrf txt docx mbr

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of. .Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics. Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.

Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books.

Cross-referenced throughout, the format encourages critical evaluation through understanding.

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

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London: Sage Goyat, S. 2011. European Journal of Business and Management, 3(9).

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Key Concepts in Human Resources Management is an essential guide to the theories and issues that define the field - from the critical debates to the more practical considerations that every student should be aware o. 2 short. 2 short entries will serve to orientate the student round the need-to-know essentials. ISBN 13: 9781847873309. Series: SAGE Key Concepts series.

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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Each entry comprises of:

-Definition

-Summary

-Broader discussion

-Examples and illustrations

-Key literature and further reading

Introductory chapters serve to situate and introduce the topics.

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