Fb2 Practice Development for Professional Firms ePub
by Aubrey Wilson
|Category:||Marketing and Sales|
|Subcategory:||Business and Work|
|Publisher:||McGraw Hill Higher Education (September 1, 1984)|
|Fb2 eBook:||1676 kb|
|ePub eBook:||1929 kb|
|Digital formats:||mbr mobi txt doc|
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Author: Aubrey Wilson ISBN 10: 0070847614.
After a distinguished business career, Aubrey is now an independent consultant and is acknowledged internationally as one of the pioneers of marketing. Many of the techniques in use today were devised by him and he continues to develop practical approaches for improving productivity in marketing. He has published twelve books on marketing and a survey of British universities and business schools revealed that two of them were listed in the twenty most highky.
Professional development is learning to earn or maintain professional credentials such as academic degrees to formal coursework, attending conferences, and informal learning opportunities situated in practice
Professional development is learning to earn or maintain professional credentials such as academic degrees to formal coursework, attending conferences, and informal learning opportunities situated in practice. There are a variety of approaches to professional development, including consultation, coaching, communities of practice, lesson study, mentoring, reflective supervision and technical assistance.
Aubrey Wilson was an international authority on marketing who educated professionals about effective .
Aubrey Wilson was an international authority on marketing who educated professionals about effective marketing techniques and published widely on the subject. Until the late 1970s the bodies that regulated the activities of professional practices stipulated that their members could not actively seek business but had to rely instead on referrals from third parties. Through an extensive programme of lectures, seminars, articles, individual consulting assignments and two books, The Marketing of Professional Services and Emancipating the Professions, Wilson took the lead in educating professionals.