» » Agentry Agenda: Selling Food in a Frictionless Marketplace

Fb2 Agentry Agenda: Selling Food in a Frictionless Marketplace ePub

by Glen A. Terbeek

Category: Marketing and Sales
Subcategory: Business and Work
Author: Glen A. Terbeek
ISBN: 1928948006
ISBN13: 978-1928948001
Language: English
Publisher: Breakaway Strategies, Inc. (July 1, 1999)
Fb2 eBook: 1345 kb
ePub eBook: 1243 kb
Digital formats: txt azw rtf azw

Agentry Agenda explores the substantial and inevitable changes facing the Food . The book offers the Agentry Model as one possible future scenario, in which the shopper, the manufacturer and the retailer, all win.

Agentry Agenda explores the substantial and inevitable changes facing the Food Industry's "logistics productivity" model in the near future. The forces of change, flat population growth and saturation of stores and products in developed markets have created significant "False economics" under the current mass marketing model.

Agentry Agenda explores the substantial and inevitable changes facing the Food Industry's logistics productivity . This book sums of the core of what the web can bring to online grocery sales. As the Co-founder of an internet food retailer, NetGrocer, I made all the team read and study the book.

Agentry Agenda explores the substantial and inevitable changes facing the Food Industry's logistics productivity model in the near future. If the grocery industry read this book 10 years ago, Wal-Mart would not be the largest grocer in the country today. Easy to read and a must for food manufacturers, retailers, and students of the industry. This is one of those rare business books that really creates a new paradigm for a mature industry.

Goodreads helps you keep track of books you want to read. Start by marking Agentry Agenda: Selling Food In A Frictionless Marketplace as Want to Read: Want to Read savin. ant to Read.

13 Two Different Realities. more efficiently to make decisions.

Agentry Agenda explores the substantial and inevitable changes facing the Food Industry's "logistics productivity" model in the near future. Meanwhile the technology advantage or information power has clearly shifted to the shopper.

No current Talk conversations about this book.

Store equity Brand equity Two Different Realities. The Retailer as a Brand! Learning Objectives of Storewars, Offer insights into manufacturer and retailer relationships, Use enhanced negotiation skills for win-win situations

They didn’t say anything but held up their hands in a way that told me to stop and not come any closer. My meter was only halfway to the finish point

view Kindle eBook view Audible audiobook. They didn’t say anything but held up their hands in a way that told me to stop and not come any closer. My meter was only halfway to the finish point. Mother had gotten off her sleeping mat when she heard them at the door and stood there, head down.

PhD Professor of Food Marketing Director Food Industry Alliance Michigan Sate University I look forward to seeing the book in print and doing its work Leo Sha. agentry agenda selling food in a frictionless marketplace download and read agentry agenda selling food in . .

Agentry Agenda explores the substantial and inevitable changes facing the Food Industry's "logistics productivity" model in the near future. The forces of change, flat population growth and saturation of stores and products in developed markets have created significant "False economics" under the current mass marketing model. Meanwhile the technology advantage or information power has clearly shifted to the shopper. The convergence of these forces will literally turn the Industry Model "upside down", making the mass marketing, product distribution model obsolete. The industry needs to quickly move to the "Marketing Productivity" if it is to survive.

Agentry Agenda suggests a Frictionless model, in which shoppers have "barrier free access" to the products they want and manufacturers/suppliers have "barrier free access" to their targeted shoppers. Perfect commerce! Retailers turned Agents will compete by creating the value added shopping experience, real and virtual. Manufacturers will compete on the true value of their products. Both will work on a parity basis, in satisfying the shoppers' needs because the economics of the industry will match the realities of the current marketplace. The book provides an economic model that demonstrates how the retailers and manufacturers, who adapt to the Agentry Model, will be more profitable and create long-term shopper loyalty.

"It's a great time to be in the Grocery business" if you are willing to adapt. The book offers the Agentry Model as one possible future scenario, in which the shopper, the manufacturer and the retailer, all win. The model is based on 9 principles, the most important of which is the matching of revenues with true shopper value created. This alone will eliminate the huge "false economics", which currently make the supermarket industry so open to attack by outsiders. Hopefully the book will start a movement that develops the "marketing productivity" business model, in place of continually trying to fine-tune the logistics productivity model of yesterday and today.

Comments to eBook Agentry Agenda: Selling Food in a Frictionless Marketplace
Error parents
If you work in Retail or FMCG then this book is for you. Written more than 10 years ago this book is still relevant and the predictions made are coming true right now. Highly recommended.
Arcanefire
The grocery business is a $480 billion dollar industry that has lost sight of the consumer. With the expansion of the internet, consumer focused business models are rapidly gaining momentum and growing expotentially.
This book will open your eyes to what is wrong, why it is wrong, and offers ideas on what it will take to fix the grocery business.
Glen's style of using cartoons to illustrate key points works well. It is clear that his years of involvement in the food industry has given him a perspective that is accurate and has crediblility.
Every executive in the food industry must read this book to understand what is happening around them, and, eventually to them, if they do not lead their organizations through the necessary changes that the new net economy enables.
To quote Tofler..."the illiterate of the 21st century will not be those who can not read or write, but will be those who can not learn, unlearn and relearn..."
This book will force you to unlearn and then relearn...GET IT TODAY!
Bludworm
The Internet is changing virtually every business model in existence today. Nowhere is the need to for change more apparent than in the food industry. The old ways of doing of business WILL be changed by this technology. Those who embrace it stand the best chance of survival, and even success. Glen Terbeek really helps take the blinders off and opens us up to a new way of thinking. You may not agree with everything he says, but I guarantee that it will make you think. You may or may not want to use this book as a roadmap to change, but you certainly should use it as a catalyst for change. Get outside the box and enjoy. I highly recommend it!
Wizer
I have read a lot on the effect of ecommerce on the grocery business, but Glen's book takes an even higher level view. He explores the entire supply chain, not just operations, but also marketing. I work for a major grocery retailer and I recommend this book for anyone interested in the history of our industry and what lies ahead. Glen takes an historical approach that really lays the foundation for understanding a possible future state for our industry. While some of his conclusions can be characterized as somewhat radical, the underlying principles that lead him there are very thought provoking.
Hamrl
This book sums of the core of what the web can bring to online grocery sales. As the Co-founder of an internet food retailer, NetGrocer, I made all the team read and study the book. If the grocery industry read this book 10 years ago, Wal-Mart would not be the largest grocer in the country today.
Easy to read and a must for food manufacturers, retailers, and students of the industry. This is one of those rare business books that really creates a new paradigm for a mature industry.
Perius
The book was received in exellent condition and is the correct product needed for the class.
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