» » Television and Political Advertising: Volume I: Psychological Processes Volume Ii: Signs, Codes, and Images (Routledge Communication Series)

Fb2 Television and Political Advertising: Volume I: Psychological Processes Volume Ii: Signs, Codes, and Images (Routledge Communication Series) ePub

by Frank Biocca

Category: Marketing and Sales
Subcategory: Business and Work
Author: Frank Biocca
ISBN: 080581101X
ISBN13: 978-0805811018
Language: English
Publisher: Routledge; 1 edition (October 1, 1991)
Fb2 eBook: 1426 kb
ePub eBook: 1716 kb
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The Role of Communication Codes in Political Ads. The Analysis of Discourses Within the Political Ad.

For Instructors Request Inspection Copy. This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. The Role of Communication Codes in Political Ads.

This volume, Television and Political Advertising: Psychological Processes, is the first of two . Part II:Psychological Processing of Issues, Images, and Form.

This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing. F. Biocca, Models of a Successful and an Unsuccessful Ad: An Exploratory Analysis.

Routledge communication series.

This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive an. . Part I:Viewing Political Television: Models and Theories.

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political . Television and Political Advertising.

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising.

Television and Political Advertising book. Goodreads helps you keep track of books you want to read

Television and Political Advertising book. Goodreads helps you keep track of books you want to read. Start by marking Television and Political Advertising: Volume II: Signs, Codes, and Images as Want to Read: Want to Read savin. ant to Read.

The sizzle, sputter, and hiss of political discourse is increasingly confined to 30-second barrages. The television "spot" is the haiku of political thought. Much must be crammed into 30 seconds, but even more must be inferred when the message is received and unpacked in the mind of the voter.

Television and Political Advertising (Volume I): Psychological Processes. Selling Candidates Like Tubes of Toothpaste: Is the Comparison Apt?" In Biocca, Frank, ed. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc. The Impact of Presentation Techniques: Theoretical Aspects and Empirical Findings Television and Political Advertising (Volume I): Psychological Processes. Television and Political Advertising (Volume I): Psychological Processes. Pulp Politics: How Political Advertising Tells the Stories of American Politics.

Publication Date: Jan 1, 1991.

These two volumes represent the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.
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