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Fb2 Managing Marketing ePub

by Thomas V. Bonoma

Category: Marketing and Sales
Subcategory: Business and Work
Author: Thomas V. Bonoma
ISBN: 0029037204
ISBN13: 978-0029037201
Language: English
Publisher: Free Press (May 1, 1984)
Pages: 522
Fb2 eBook: 1207 kb
ePub eBook: 1821 kb
Digital formats: lit rtf mobi docx

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Managing Marketing : Text Cases and Reading. Select Format: Hardcover. ISBN13: 9780029037201.

Thomas V. Bonoma In this eminently practical book, Harvard professor Thomas V. Bonoma explains why good marketing strategies do not always get results, and offers managers sound advice about what they can do to make certain that their strategies achieve corporate goals. He opens with a clear analysis of the relationship that exists between marketing strategy and implementation, and shows how an understanding of this relationship can improve performance. Bonoma explains why good marketing strategies do not always get results, and offers managers sound advice about what they can do t. . The general or marketing manager often knows quite well what he or she wishes to get done strategically, but often has trouble making strategy work. Business school training, it seems, has bred too much of an armchair general's skill at commanding an army from the safety of the rear lines and too little of the master sergeant's ability to take a platoon up a hill under heavy fire. Bonoma was a professor of marketing at Harvard Business School, in Boston, and the founder of Renaissance Cosmetics, in Stamford, Connecticut. He authored several books and HBR articles. This article is about MARKETING.

Managing Organizational Conflict: A Model for Diagnosis and Intervention. Afzalur Rahim, Thomas V. Bonoma. Conflicts occurring in or as a result of membership in organizations can be classified into three major categories: intrapersonal, intragroup, and intergroup.

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