» » The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

Fb2 The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World ePub

by Al Lieberman

Category: Marketing and Sales
Subcategory: Business and Work
Author: Al Lieberman
ISBN: 0130293504
ISBN13: 978-0130293503
Language: English
Publisher: FT Press; 1 edition (May 11, 2002)
Pages: 384
Fb2 eBook: 1421 kb
ePub eBook: 1990 kb
Digital formats: lrf docx txt lit

Top entertainment industry consultants Al Lieberman and Pat Esgate have brought together the first complete primer on entertainment marketing in the 21st century

Top entertainment industry consultants Al Lieberman and Pat Esgate have brought together the first complete primer on entertainment marketing in the 21st century.

that connect entertainment products with consumers

Lieberman, Al; Esgate, Patricia. Upper Saddle River, NJ : Financial Times/Prentice Hall.

Lieberman, Al; Esgate, Patricia. inlibrary; printdisabled; ; china.

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The Entertainment Marketing Revolution : Bringing the Moguls, the Media, and the Magic to the World. By (author) Al Lieberman, By (author) Patricia Esgate.

New Wrinkles in Book Marketing. The Final Frontier: Character as Brand

New Wrinkles in Book Marketing. The Final Frontier: Character as Brand. The Changing Publishing Environment. Movie moguls enjoyed a relatively cornered market in pre-war times; Hollywood was the center of attention, given that technology had not yet reared its intriguing head in the form of television. Production and release dates can change with the sneeze of a star.

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks-and shows exactly how to find and reach your market in today's insanely competitive marketplace.

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Choose file format of this book to download: pdf chm txt rtf doc. Download this format book. The entertainment marketing revolution : bringing the moguls, the media, and the magic to the world Al Lieberman, with Patricia Esgate. Taylor and Francis (c)2013.

Al Lieberman, Russ Hall, Pat Esgate. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks-and shows exactly how to find and reach your market in today's insanely competitive marketplace.

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

Comments to eBook The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
Unereel
It helped me a lot with my master thesis.
The book is really well organized and written.
The content is perfectly clear even if you're not a native English speaker
Irostamore
Well organized book focused of the key sectors of Entertainment and Media. Provides great insight into the areas of film, broadcast, cable, music and sports. With inside information about the companies and players, this is a great read. Highly recommended for the casual entertainment and media observer to the corporate lifers in this business.
Opimath
Hi, full disclosure here -- I've also written about this space in several books and reports including the National Assn of Broadcasters MULTIMEDIA 2000 -- HOLLYWOODUSA section I wrote in 1994 and scores of articles for Film & Video Magazine, BUSINESS 2.0 and ad/entertainment trade pubs including HOLLYWOOD REPORTER, digitrends.net and imediaconnection.com where I still write about emerging entertainment platforms. But onto this book. Also I don't thing I've met either of the authors Al or Patricia FYI. Al's a professor of NYU and Patricia is the exec editor of Entertanment Managament magazine which I've never seen -- I'm sure it's good. (Couldn't find a link online) Anyway -- 12 chapters covering such topics as 1) Marketing basics 2) People & players 3) Movies 4) Network TV/Syndicatio/Radio 5) Cable and Satellite & PPV 6) Publishing 7) Music 8)Sports 9) Travel & tourism 10) LBE & experiential branding. I'm writing this the week that NBC decides to advertise on Youtube.com for it's fall shows. And I look in this index and only see about 5 pages for Internet. So take that with a grain of salt...I do LOVE that they include Sports, Travel & Tourism and one of my favorites LBE (location based entertainment & what they call experiential branding). They define the 4C's of Entertainment Marketing as 1) content 2) conduit 3) consumption and 4 convergence....In the new economy many of us believe that the 4C's that matter are a) connectivity, b) community c) commerce and d) content. As one of my pals says -- if you don't put butts in the seats it doesn't matter how cool the convergence is :)) COMMERCE COMMERCE -- making money while you sleep -- either advertising or sponsorship are crucial in the new arena of entertainment marketing. This book gives a great profile of Barry Diller who I believe is one of the old economy gurus who really GOT and GETS the new economy. Eisner and Ovitz are also mentioned-- neither are players anymore and I doubt whether many people want to follow Ovitz path...Disappointed to only see 2 pages on Sponsorship when it is SOOO big -- think NASCAR -- think PIXAR's CARS -- zillions of sponsors Only two pages on merchandising -- which I have to really disagree with -- since Jurassic Park -- most of the major films have made more money with merchandise-- T shirts/licensing etc than with their content! THE INDEX IS GREAT -- the book belongs on your shelf even if it's a bit dated-- good way to see how the world changed between 2002 and 2006 -- 4 years WOW -- now ESPN is on 12 platforms -- ranging from mobile to Internet to Broadband to Satelillite, PPV etc. And of course the rise of social networking -- Myspace.com and Youtube.com are changing how marketing is done daily. Xspace is what many people here in Hollywood call Myspace's promo of X-Men --really awesome promo.
Risa
This is a great compendium providing both breadth - film, cable TV, publishing, music, etc. are covered - with perspective since the narration works in recent and long-past history. In the movie section that was of particular interest to me, there was theory and also practical information such as some films aren't shown to press reviewers in advance, which is a sure sign the studio has little confidence in the appeal of these films. Etc. By the way, I'm author of "Marketing to Moviegoers" from Focal Press that covers once slice of "Marketing Revolution's" broad turf.
Preve
I received this book along with two others (one of which is titled "Smart Globalization" and I posted a review of that book on Amazon as well). Most of the reviewers share the same perspective on this book as me, so I'll keep this review short. Take a look at my rating. This book is entertaining and not boring. There you go. Buy it. It's worth your money. Trust me, I'd tell you if a book sucked or not.
Gavinranadar
This book mirrors the way Al teaches - colorful stories with rich insights into the industry. The book is a must read for anyone interested in the fabulous world of Media and Entertainment. It makes for an easy and fun read; most importantly when you are done, you actually remember what you read!
Al has had an illustrious career that he passionately and enthusiastically shares with his students. Now the rest of the world is privy to his wisdom. Read it, you won't be disappointed.
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