» » Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web

Fb2 Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web ePub

by Evan I. Schwartz

Category: Management and Leadership
Subcategory: Business and Work
Author: Evan I. Schwartz
ISBN: 0553061720
ISBN13: 978-0553061727
Language: English
Publisher: Broadway; 1 edition (January 15, 1997)
Pages: 256
Fb2 eBook: 1986 kb
ePub eBook: 1279 kb
Digital formats: docx mbr mbr docx

Includes bibliographical references (p. 221-226) and index

Includes bibliographical references (p. 221-226) and index. The foundation of webonomics - The quantity of people visiting your site is less important than the quality of their experience - Marketers shouldn't be on the web for exposure, but for results - Consumers must be compensated for disclosing data about themselves - Consumers will shop online only for information-rich products - Self-service provides

Goodreads helps you keep track of books you want to read

Goodreads helps you keep track of books you want to read. Start by marking Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web as Want to Read: Want to Read savin. ant to Read.

In "Webonomics," Evan I. Schwartz shows how the new Web economy mirrorsthe traditional economy in some ways but also exhibits entirely uniqueproperties of its own. Using numerous case studies of corporations. Using numerous case studies of corporations such asIBM, Volvo, Playboy Enterprises, and Wells Fargo bank, as well as smallercompanies and web-based start-ups, Schwartz documents both the tremendousfailures and successes on the Web in a multitude of industries. The World Wide Web has become the most important new communications mediumsince television, with tens of millions of people now on-line and Web sitesspringing up at the rate of one per minute

Mobile version (beta).

Mobile version (beta). Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web. Evan I. Schwartz.

Webonomics, n: the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web. With tens of millions of people now on-line and Web sites springing up at the rate of one per minute, the World Wide Web has become a strategic tool for successfully growing a business. But while the new digital economy mirrors the traditional economy in some ways, it exhibits unique properties of its own, and it can cost a business thousands, even millions, of dollars if used ineffectively.

Schwartz, Evan, . Webonomics, Broadway Books, 1997. Webonomics: the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web. Principles. Quality of experience. Create an online community. Use the Web is an interactive medium.

Evan I. Schwartz tells tales of invention and imagination. Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web Jan 15, 1997. He lives in New England. The idea for FINDING OZ came to him while reading L. Frank Baum's classic novel out loud to his daughter at bedtime.

Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web by Evan Schwartz. The Abyss of Freedom/Ages of The World by Slavoj Žižek and . The Plague of Fantasies by Slavoj Žižek. Fermat’s Last Theorem: Unlocking the Secret of an Ancient Mathematical Problem by Amir Aczel. Venus Envy by Elizabeth Haiken.

EconPapers is hosted by the Örebro University School of Business. Page updated 2017-10-21. Handle: RePEc:taf:jmedec:v:11:y:1998:i:4:p:53-55.

2000 paperback published by Tian xia yuan jian chu ban gu fen you xian gong si. Text in Chinese.

The World Wide Web has become the most important new communications medium since television, with tens of millions of people now on-line and Web sitesspringing up at the rate of one per minute.  It has also created a digital marketplace where consumers can search for the best deals and services in an instant.  While almost everyone agrees that the Web provides excellent marketing opportunities, many businesses don't know how to use it effectively and have been losing millions of dollars because of it.  In Webonomics, Evan I. Schwartz shows how the new Web economy mirrors the traditional economy in some ways but also exhibits entirely uniqueproperties of its own.  Using numerous case studies of corporations such as IBM, Volvo, Playboy Enterprises, and Wells Fargo bank, as well as smaller companies and web-based start-ups, Schwartz documents both the tremendous failures and successes on the Web in a multitude of industries.  Defining nine essential principles for growing your business on the Web, Schwartz challenges the conventional wisdom and shows how using traditionalbusiness approaches on the Web can backfire.  Why are some products better suited to being sold on the Web than others?  Why are certain brand names gaining status and how do you create and then reinforce yours?  What are the new patterns of consumer behavior?  Webonomics answers these questions and shows how to capture the only scarce commodity on this information-based terrain: the attention of the busy people who are spending time there.  Putting the frenetic activity in a context, Schwartz delves into the new economic rules, new forms of currency, new ways to do business globally, and shows how to add value to existing products and build customer loyalty.  In addition to offering practical wisdom, Webonomics tells a larger story about life in the Information Age.  It's about rising new communities, the next phase of capitalism, a shift in the role of government, and surviving amidst accelerating change, where only the most agile and adaptable businesses will thrive.
Comments to eBook Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web
Sataxe
I think Evan Schwartz has defined 9 good principles which could be really helpful to any e-commerce site owner who seeks to increase business. The 9 principles really do not change with every new computer chip or browser software created but rather hold true with most humans and what they are looking for on the Internet. Such principles like: add value to the information presented on your website, don't just make your site a virtual brochure but make it something interesting that people want to return to again and again. Give it a sense of community that makes people feel "at home" when visiting your site (like Amazon.) Other principles: traditional mass-media advertising (pushing your message on consummers) does not work on the Internet, rather advertisers need to seek information from users to customize the advertizements to Internet users' tastes and preferences (Amazon does this with its book recommendations based on which books you have ordered from the site.) Schwartz also states that even small e-commerce sites can compete with the "big boys" because the Internet provides a medium from which these sites can carve a niche market. Overall, this book is jammed with good ideas and case studies (though dated) that illustrate how each of his nine principles can be used to increase business. This book lays a good foundation for other books like Digital Darwinism or Net Success.
Unirtay
A previous review says this is all "common sense." Granted. But it is a structured packaging of important web business principles that nonetheless set off a few light bulbs in my head.
An easy read, Webonomics urges the reader to rise above the babbling techno-noise and stay true to the business purposes for offering web sites.
We have all experienced countless disappointments where a visit to a site left us unable to get information or interact effectively with the company behind the curtain. This book stresses the guidelines required to attract and keep users' attention: high quality information, self-service functionality, trust, and value-added rewards. There is a price to the programming and content development required to create that sort of interactive site, but if you don't, you'll just become some loose change on the floor of the web. Good book. Buy it.
Danial
I read Evan Schwartz's 'Digital Darwinism', which I find highly engaging . So I bought 'Webonomics' & find it equally enjoyable & pragmatic despite its earlier publishing date. Although some friends claim that the principals illustrated in the book are simply 'common sense', I find these 'common sense' to be highly concise & comprehensive.
Twentyfirstfinger
Absolute must read for anyone trying to understand the ins-and-outs of doing business on the web. Chock full of great examples of what works, what doesn't, and why.
In addition, a fantastic, enjoyable read for people who are just curious.
Ndav
In past years many companies created their own Web sites, but how many are taking this opportunity to improve their relationship with their customers? Not so many because they do not know or do not apply the nine essential principles presented by Evan I. Schwartz in his book: Webonomics. You will say this book is more than 5 years old, means around 35 years in Internet time, and may no more be useful for actual World Wide Web marketspace in 2002.
Basic principles stay still valid, that means that the Web remains the place for interactivity, customer positive experience, self-service, and personalization. So, why many Web sites are not giving the opportunity to interact? May be because their roots in the industrial age slow them to understand deeply the ninth principle exposed in this book: agility rules-Web sites must continually adapt to the market.
When technology is becoming the driving force to interact with your customers and no more a means to solve business problems, Web strategy is asking to be proactive, to be at the edge. Intrusive mass media with their continuously diminishing returns need to extend impact with the Web to link qualified and interested consumers and give them enough information and interactive tools to move them to think to become buyers.
Exposing your company on the Web is the low step when getting results must be the reason to move to the World Wide Web marketspace. Much richer interactive information than in a brochure is becoming the rule to make sure to gain interest from your customers The common number of pages seen is not an effective criteria compared to the frequency of coming-back to your Web site. Creating a relationship and better a community must be a real objective when setting up a Web site, even if it is not an easy task.
World Wide Web is a new economic environment and is asking new strategic approaches to consumer who is regaining control based on his own interactive experience.
If you think World Wide Web marketspace is not your concern, even if you discover everyday that your competitive advantages are shrinking, and that a new small aggressive company coming from nowhere starts to take some of your customers by adding information value to your offer, you had better to reconsider your position.
Competition is moving from marketplace to marketspace and you must be convinced that it will be preferable to understand the 9 principles presented by Evan I. Schwartz in Webonomics to make sure to survive in this new competitive environment.
Togor
Based on (obviously) extensive investigation and documentation, Evan Schwartz reveals the big differences between traditional advertising and marketing and what has really been successful on the Internet. What works? Instead of "mass media" blasting, Schwartz found that the most successful web sites (regardless of size) incorporated personal interactive techniques, as well as targeting their audience as a means to attract quality consumers. This very easy to read and thoroughly enjoyable book offers real examples, backed up by documentation (not theory), and is an invaluable lesson for any person or business venturing onto the Internet for profit. The numbers don't lie, and the big boys don't always get all the marbles. This important richly detailed book will tell you why "you gotta change your thinking" to make it on the Net.
Related to Webonomics : Nine Essential Principles for Growing Your Business on the World Wide Web
Marketing on the Internet: A Proven 12-Step Plan for Promoting, Selling and Delivering Your Products and Services to Millions over the Information Superhighway eBook
Fb2 Marketing on the Internet: A Proven 12-Step Plan for Promoting, Selling and Delivering Your Products and Services to Millions over the Information Superhighway ePub
Korea: Problems and Issues in a Rapidly Growing Economy (World Bank) eBook
Fb2 Korea: Problems and Issues in a Rapidly Growing Economy (World Bank) ePub
The Musician's Guide to Licensing Music: How to Get Your Music into Film, TV, Advertising, Digital Media Beyond eBook
Fb2 The Musician's Guide to Licensing Music: How to Get Your Music into Film, TV, Advertising, Digital Media  Beyond ePub
Experience the Message: How Experiential Marketing Is Changing the Brand World eBook
Fb2 Experience the Message: How Experiential Marketing Is Changing the Brand World ePub
Instant Advantage.com Winning Strategies for the Online Economy eBook
Fb2 Instant Advantage.com Winning Strategies for the Online Economy ePub
Trade, Exchange Rate, and Agricultural Pricing Policies in Zambia (World Bank Comparative Studies. the Political Economy of Agricultural Pricing Pol) eBook
Fb2 Trade, Exchange Rate, and Agricultural Pricing Policies in Zambia (World Bank Comparative Studies. the Political Economy of Agricultural Pricing Pol) ePub
Branded for Success: The Entrepreneur's Quick-Start Guide to Making a Profitable, Lasting Impression eBook
Fb2 Branded for Success: The Entrepreneur's Quick-Start Guide to Making a Profitable, Lasting Impression ePub
One Stop Marketing (Wiley Small Business Edition) eBook
Fb2 One Stop Marketing (Wiley Small Business Edition) ePub
The Management of the World Economy eBook
Fb2 The Management of the World Economy ePub