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Fb2 Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition) ePub

by George S. Yip

Category: Management and Leadership
Subcategory: Business and Work
Author: George S. Yip
ISBN: 0131244884
ISBN13: 978-0321060822
Language: English
Publisher: Prentice Hall; Business school ed edition (October 5, 1994)
Pages: 304
Fb2 eBook: 1282 kb
ePub eBook: 1241 kb
Digital formats: lrf mbr lrf mbr

Total global strategy

Total global strategy. Managing for Worldwide Competitive Advantage. The manager in a single country vv^ill find this book helpful in better understanding the role of his or her business in the global strategy of the worldwide business. In some ways, this is a book that a national manager will not want to read, but should. Total Global Strategy can be assigned as a supplementary text in courses on. international management or as the prime text in conjunction with the type of casebooks that are beginning to be writtenon the topic of global strategic management.

Total Global Strategy book. Start by marking Total Global Strategy: Managing for Worldwide Competitive Advantage as Want to Read: Want to Read savin. ant to Read. Details (if other): Cancel. Thanks for telling us about the problem. Not the book you’re looking for?

Yip, George S. Publication date.

Yip, George S. International business enterprises, Strategic planning, Administracao Executiva. Englewood Cliffs, . Business school ed. External-identifier. urn:acs6:pg:pdf:d30-b324149c976d urn:acs6:pg:epub:10f-a7fa7412a93b urn:oclc:record:1036936154. Duke University Libraries. Books for People with Print Disabilities. Internet Archive Books.

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Items related to Total Global Strategy: Managing for World Wide . This book argues that most multinational companies lack an adequate global strategy.

Items related to Total Global Strategy: Managing for World Wide Competitive. Using examples of strategies employed by major corporations, Yip covers industry globalization drivers and their application to Europe 1992, global market participation, the use of global products and services, the use of global activity location, global marketing, global competitive moves, organization and management issues, and operational measures.

Yip, George . Total Global Strategy II: Updated for the Internet and Service Era, Upper Saddle River, NJ. . Total Global Strategy II: Updated for the Internet and Service Era, Upper Saddle River, NJ: Prentice Hall, 299 pages, 2003. Total Global Strategy: Managing for Worldwide Competitive Advantage, Englewood Cliffs, NJ: Prentice Hall, 317 p. 1992, 2nd and 3rd printing, 1992, 4th printing 1993, 5th printing 1994, 6th printing 1996.

Total Global Strategy George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage.

Total Global Strategy. Each month we recycle over . million books, saving over 12,500 tonnes of books a year from going straight into landfill sites. All of our paper waste is recycled and turned into corrugated cardboard. George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage.

best framework for global strategy. Published by Thriftbooks. com User, 11 years ago. There is no better book that offers such a comprehensive look at global strategy. It gives an easy overview and then develops a complex interrelated approach to a difficult to grasp subject

best framework for global strategy. It gives an easy overview and then develops a complex interrelated approach to a difficult to grasp subject. There are nice examples, tables, graphs, along with complete measurement tools. This is not bloated with catch phrases. It is not light reading - the book is a mature, thinking manager's text on how to develop a global plan. Thanks YIP!! Published by Thriftbooks.

Managing for Worldwide Competitive Advantage ; Prentice Hall.

Total Global Strategy – Managing for Worldwide Competitive Advantage ; Prentice Hall. 1048 Yip, George . Pierre M. Loewe, and Michael Y. Yashino (1988), How to Take your Company to the Global Market, Columbia Journal of World Business, (winter), 37-47.

Yip (business, U. of California, Los Angeles) has written a knowledgeable plan to teach business managers and business students how to think about and develop a global strategy. Using examples of strategies employed by major corporations, Yip covers industry globalization drivers and their application to Europe 1992, global market participation, the use of global products and services, the use of global activity location, global marketing, global competitive moves, organization and management issues, and operational measures. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Comments to eBook Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition)
Legionstatic
This books was purchased for class and it was enjoyable to read for us business nerds. However, better books exist (allegedly)! This product does what it is suppose to! I recommend this product.
spark
Taking time to read this in small bits will make the difference between information overload and active integration a global principals.
Abuseyourdna
Thank you. Just the book I needed for my class.
Walan
Short and concise but very much to the point from an excellent professor of the subject of international business strategy.
Dog_Uoll
The book arrived before expected and was in the exact condition as described in the listing. I would order from them again. Thanks
Whitestone
The book is filled with ideas and concepts that cannot be easily validated against, in otherwords it appears that Yip has pulled explanations and justifications out of thin air... most arguments are poorly explained, in fact many times it appears that the author has digresed. He will write a particular topic, digress, and then seemingly argue within his explanation - the student is often left confused. Many times sentences appear to be incomplete and very DRY. I'm not sure if this is an appropriate text book for university studies, perhaps more for those who would like to intelectually discuss strategy over wine and cheese. So I would suggest professors consider looking else where for a text book. Also, sometimes the author may mention topics to discuss before hand at the beginning of the chapter, and immediately begin to ramble off topic and then circle back on the topic. Also beware of the charts, they are quite poor, I think any undergraduate engineering professor would flunk the authors use of charts. My two cents, good luck. WOW.
Doath
Well having this book as course material in International Marketing, we have concluded that this book actually drained knowledge from us. The management cliche extravaganza in this book is abundant. Howabout: A successful global marketing program is preferrable to an unsuccessful one. Wow, this taught us lots. Ok, so the introduction states that the book is meant for CEO's, we guess their knowledge is far superior to us mere mortals, so this book makes sense to them.
Do not bother reading beyond chapter one, what is presented in this chapter is repeated throughout the book. In order to support what is presented, the book grabs examples from the air in order to fit the theory.
In conclusion, we recommend not to buy this book. If you want a couple of hundred pages saying basically nothing in management language, this is the book for you.
There is no better book that offers such a comprehensive look at global strategy. It gives an easy overview and then develops a complex interrelated approach to a difficult to grasp subject. There are nice examples, tables, graphs, along with complete measurement tools. This is not bloated with catch phrases. It is not light reading - the book is a mature, thinking manager's text on how to develop a global plan.
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