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Fb2 The War Lords: Military Lessons for Business Strategists ePub

by Jorge Alberto Vasconcellos

Category: Management and Leadership
Subcategory: Business and Work
Author: Jorge Alberto Vasconcellos
ISBN: 0749428244
ISBN13: 978-0749428242
Language: English
Publisher: Kogan Page (April 1, 1999)
Pages: 288
Fb2 eBook: 1202 kb
ePub eBook: 1982 kb
Digital formats: lrf mobi txt mbr

The Warlords : Military Lessons for Business Strategists. The author of this work asserts that they are as relevant to modern business as they were to ancient warfare.

The Warlords : Military Lessons for Business Strategists. Select Format: Hardcover. ISBN13:9780749435011. Release Date:January 2001.

History has shown that the war gods are not on the side of the bold, the cautious, the large battalions or the most mobile armies, but on the side of those who follow certain principles of strategy.

The author methodically covers all military strategies and gives very up-to-date examples from the marketing .

The author methodically covers all military strategies and gives very up-to-date examples from the marketing about every single one of them. What makes this books different from the others is that it is very structural and offers systematic approach, which is pretty rare nowadays, especially in marketing. You should keep it on your table within hand reach. I do, so competitors - watch out!

by Jorge Alterto Vasconcellos E. Sa (Author).

by Jorge Alterto Vasconcellos E. These principles are dealt with throughout the book, starting with a military war in the 3rd century BC and ending with the contemporary war in business in the 20th century - a journey lasting more than 2000 years which ends by describing in detail how to prepare a strategic plan and how to measure it.

Вопросу определения миссии организации посвящено немало работ. Свой вклад в эту область внесли такие видные исследователи, как И. Ансофф, Т. Левитт и П. Друкер. Однако процессы глобализации в значительной степени изменили привычную картину

Вопросу определения миссии организации посвящено немало работ. Однако процессы глобализации в значительной степени изменили привычную картину. Каким образом глобализация влияет на механизм выявления и формулирования содержания и назначения бизнеса? Какие подходы по-прежнему актуальны и что должно быть изменено? Вот вопросы, на которые мы постараемся ответить.

Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage. Jorge Alberto Souza De Vasconcellos e Sa. 127 Kb. ��������.

Jorge Vasconcellos e Sá. The Big Idea This book lays down 14. The Big Idea This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it); and alliances (whether to do it alone or in alliance). Jorge Vasconcellos e Sá is a Portuguese citizen of Brasilian and French ascendents. However, as time went by it expanded its business ventures and started producing mainframes and mini-computers, even providing information processing and ancillary business, losing its focus and wasting billions and billions of dollars for nothing.

item 3 War Lords : Measuring Strategy by Vasconcellos, Jorge Alberto -War Lords : Measuring Strategy by.Management, Business, Economics & Industry.

item 3 War Lords : Measuring Strategy by Vasconcellos, Jorge Alberto -War Lords : Measuring Strategy by Vasconcellos, Jorge Alberto. Provides clear coverage of the principles of strategy, showing how the war gods are on the side of those who follow certain principles of strategy which have remained constant over time. These principles are dealt with throughout the book, with a detailed description of how to prepare a strategic plan and how to measure it. Product Identifiers.

This book will be a winner as Vasconcellos offers the most comprehensive treatment and assessment of attack and defense business strategies. It is guaranteed to stimulate your strategic and tactical imagination. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "This book is great

world's most comprehensive technology and business learning platform

Strategy Moves: 14 complete attack and defense strategies for competitive advantage by Jorge Alberto Souza De Vasconcellos e Sá. Stay ahead with the world's most comprehensive technology and business learning platform. With Safari, you learn the way you learn best. From the start of the war, the British army misunderstood the objectives of the Zulus. Remembering his experience.

History has shown that the war gods are not on the side of the bold, the cautious, the large battalions or the most mobile armies, but on the side of those who follow certain principles of strategy. These principles are dealt with throughout The War Lords, starting with the third century B.C. and ending with the twentieth century business battlefield. This journey through history is completed with a detailed description of how to prepare and measure strategic success in the tradition of the classic, The Art of War, by Sun-Tzu, The War Lords transmits the lessons of history to those who want to win in the field of business with more than 200 examples from U.S. and international companies.
Comments to eBook The War Lords: Military Lessons for Business Strategists
Kezan
This author wrote a very clear description of business strategy. He precisely defines his terms and moves step-by-step through the various aspects of preparing a strategic plan.
I liked the quantitative approach to many of his topics, although I think some of it may lead to subjective manipulation (pushing numbers around in a sandbox to get the effect you want). Still, to compare strategies, putting a number on something definitely helps. So, I liked his approach.
I found the author very easy to read, in many parts he was humorous.
I liked his tie-ins with military strategy. Throughout the text the author provides quotes and insights on the parallel of military strategy. But it is not overdone. He also had interesting quotes from business luminaries (Drucker, Ansoff).
I highly recommend this book to anyone preparing a strategic plan for his company. I noticed when searching for books listed in his bibliography (extensive) that Amazon is now carrying his most recent book "The Neglected Firm : Every Manager Must Manage Two Firms : The Present One and the Future One". I'll be ordering that one soon, for sure.
Also, there are extensive and very interesting footnotes for each of the chapters in the back of the book. Don't forget to read those.
All in all, I wonder why this treasure of an author lives in Portugal and not in the U.S. (he has a Ph.D. from Columbia in NY). He's also widely published.
John Dunbar
Sugar Land, TX
Brick my own
Make no mistake. This book is clearly essential reading for managers who wants to know more about the stategic aspects of their business.
The framework that the author propose is simple to understand and I believe extremely useful in helping a business leader in formulating his/her strategies. It is practical and can be used in any industry. The author also walks the reader through the framework with many examples which help to illuminate the concept clearly.
I was most impressed by two aspects of the book. First of all, the author has defined strategy very clearly. Most authors and management gurus define strategy as actions that has a long-term effect on the business. However, the author defined it as actions which determine where businesses is to compete. It was a refreshing way to look at the definition of strategy but he thoroughly convince me that this is the proper way to look at it.
Secondly, the author concentrates on the essentials of strategy. Too many strategy frameworks consider too many things until the final strategy is unfocused. The author insists that strategy should be simple. And he shows how a good strategy can be written in only a few pages.
The only thing that made me feel that the framework was still not perfect was that the framework relied on numbers that was based on subjective views to quantify the value of strategies. I guess most frameworks also rely on such subjectivity and thus this may not be such a big issue after all.
Still, it is a good book. The author promises another book soon which is on strategic movements. I believe that book will be even more interesting than this one.
Felolune
The straightforward concepts of strategy, tactic and mission are the strong points of the book. The chapter addressing the mission is especially usefull as a thorough overview of the subject. The main drawbacks are the overly superficial treatment of strategy and the way of working out figures from strategy orientation (concepts are not easily turned into figures without a great load of subjectivity). All in all, it's a good introduction to strategy.
Malahelm
The Author, as a teacher, sometimes seems to be writting for their students, using complicate formulae (some of them using subjective numbers and being quite useless, in my view) and using and abusing of repetitions...
However, it is a very interesting book, easy to understand (and read), and very educating...
I`ve appreciated very much his funny style and the use of appropriate quotations on almost every subject, particularly one by Mao Tse-Tung, about fighting 10 against 100 and be sure to win, because he fought 10 against 1, 100 times!...
I`ve also appreciated the innovative use in the field of managemment (not in the militar field), of the concept of STRATEGY: so clear, and yet...so old!...
I`ve learned a lot about Mission, Segments, and other relevant concepts.
I read some books about strategy, includind some by Michael Porter, but this one is superb: SIMPLE, CLEAR, PRACTICAL, AND VERY USEFUL. A MUST!...
I`m proud of having Prof Vasconcellos e Sá living in Portugal, my country...
uspeh
I had the pleasure of being his student. He is a remarkable teacher and a great author as well. It is very important when you're a management student and starting career manager to be clearly enlightened by practical and focused approaches.
I read Drucker, Kotler, Porter, Pralahad and others, and I must say that, even having a smaller and not so significant work, Vasconcellos e Sá is definetly the most thrilling to read and one of the most clearminded of all.
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