Fb2 Strategic Marketing Problems: Cases and Comments ePub

by Robert A. Peterson,Roger A. Kerin

Robert A. Peterson Roger A. Kerin Management and Leadership English

Fb2 Strategic Marketing Problems: Cases and Comments ePub

Category:	Management and Leadership
Subcategory:	Business and Work
Author:	Robert A. Peterson,Roger A. Kerin
ISBN:	0205124127
ISBN13:	978-0205124121
Language:	English
Publisher:	Allyn & Bacon; 5th edition (October 1989)
Pages:	750
Fb2 eBook:	1901 kb
ePub eBook:	1185 kb
Digital formats:	rtf doc mbr lit

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Book titleStrategic Marketing Problems. Roger A. Kerin; Robert Allen Peterson. Strategy- an organizations long-term course of action designed to deliver a unique customer experience while achieving its goals.

Book titleStrategic Marketing Problems. Structure of Today’s Organizations

Roger Kerin, Robert Peterson. ISBN: 0131421840; Издательство: Pearson Education.

Roger Kerin, Robert Peterson. Consisting of 10 chapters and 43 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and caseanalysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

Kerin, Roger A. Subjects. Marketing - Decision making - Case studies. Marketing - Case studies. This book balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned.

Author Kerin, Roger . Kerin, Roger A, Peterson, Robert . Peterson, Robert A. ISBN 0130276618.

ISBN13 9780130276612. More Books . ABOUT CHEGG.

Expect normal textbook wear.

Emphasis on contemporary marketing problems and issues that students will find . Kerin and Robert A. Peterson.

Real examples include: crafting pricing strategy for SouthWest Airlines; formulating multicultural consumer marketing strategies; and evaluating the merits of multi-channel marketing for Hawaiian Punch.

Описание: This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice.

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy .

Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses.

Dont_Wory

Couldn't find this book anywhere - didn't know which version to purchase - Prof wasn't clear on what we needed, so I went ahead and purchased, knowing Amazon has the wonderful policies regarding returns/exchanges/etc.

I'm lying if I said I LOVE the book - come-on - it's a college text book! But the book, for the price (other sites had it listed over $100) is a deal, and as I am utilizing it for a "semester long class condensed into a four week session" it's perfect! It arrived in great shape - some water issues on the inside (the only reason I CONSIDERED giving it 4 instead of 5 stars-but I didn't!) but again - what am I expecting for the price vs over $100????

Thak you again Amazon and your partners for giving the deals to those of us who need "the deals" to make it through college!

Amarin

This book is perfect for anybody that's taking American Government class in College b/c it has great information that will help you answer questions from tests, or help you write your essay paper. In addition, buying this book used can be cheaper than renting it used in your college bookstore (well, it was for me), so that's another good thing about it (plus, the used conditions can be pretty damn good too). However, make sure to check if this edition will still be useful for your class since colleges love to "update" books so that you buy the next edition. Overall, I recommend this book for anybody looking for this edition to buy (make sure to buy it used though b/c it's way cheaper that way)

Kirimath

Ordered this book for my marketing class. I really hate buying books so the price was awesome. I saved over $150 buying here rather than the book store. I had waited a few weeks into the class to actually order the book because I didn't think I would need it...then we were assigned a case from the book. I ordered it Thursday and it arrived on Monday, just in time for me to do my assignment. The book is also in excellent condition. Thanks so much!!

Kison

Quick ship. As described.

Felhalar

Not a textbook, but lose unbound pages that had to be put into a binder. Some of the holes are ripped out where someone else had it in a binder before. Disappointed for $109.

Redfury

I bought this for my smart son for a high school AP class and he said it served it's purpose. But overall in better than good condition, a lot better than purchasing brand new.... I love Amazon!!!!

Fast Lovebird

It’s useful and I love this book!

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