» » Return on Investment in Meetings Events: tools and techniques to measure the success of all types of meetings and events

Fb2 Return on Investment in Meetings Events: tools and techniques to measure the success of all types of meetings and events ePub

by M. Theresa Breining,Patricia Pulliam Phillips,Jack J. Phillips

Category: Industries
Subcategory: Business and Work
Author: M. Theresa Breining,Patricia Pulliam Phillips,Jack J. Phillips
ISBN: 0750683384
ISBN13: 978-0750683388
Language: English
Publisher: Butterworth-Heinemann; 1 edition (January 1, 2008)
Pages: 304
Fb2 eBook: 1567 kb
ePub eBook: 1818 kb
Digital formats: azw doc lit mbr

The Phillips ROI MethodologyT utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured

The Phillips ROI MethodologyT utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a "stakeholder" satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting.

Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips. Скачать (pdf, . 9 Mb).

The Phillips ROI Methodology utilizes five levels of evaluation, which are essential in determining the return on investment. This title introduces and demonstrates ROI measurement methodology. It addresses the growing demands from stakeholders to prove the value of meetings through data.

by Jack J. Phillips, Patricia Pulliam Phillips, M. Theresa Breining. The Phillips ROI Methodology(TM) utilizes five levels of evaluation, which are essential in determining the return on investment.

Return on investment in meetings and events tools and techniques to measure the success of all types of meetings and events jack j. phillips, phd M. theresa breining, cmp, CMM patricia pulliam phillips, ph.

Return on Investment (ROI) is an important financial metric used to evaluate existing information systems and justify investment decisions on new acquisitions. Several types of ROI are described and compared. This presentation provides an introduction to the ROI. It helps to understand the concept, methods of gathering data and calculating assessments.

Within the last few years, return on investment (ROI) has become one of the most challenging issues facing the meetings industry. The acronym ROI appears regularly in industry articles and is widely used by senior executives, meeting planners and suppli. Online Stores ▾. Audible Barnes & Noble Walmart eBooks Apple Books Google Play Abebooks Book Depository Alibris Indigo Better World Books IndieBound.

Return on Investment in Meetings & Events: tools and techniques to measure the success of all types of meetings and events by Jack J. Theresa Breining, Patricia Pulliam Phillips Let us close our list with a little bit different entry. It’s worth to mention a book that not only helps you organize a good event like ones above but lets you measure the success in post-event part of the organizing process. The groundbreaking Return on Investment in Meetings & Events appears to be about measuring performance and return on investment.

Meeting attendants come unprepared to the meeting room. We’ll look at 5 different types of meetings and what you should consider in relation to each meeting type to make your meetings as successful as possible

Meeting attendants come unprepared to the meeting room. The only information they have is that a decision is to be made on a certain issue, such as a deadline for a project. Meeting participants can only rely on the information they have prior to the meeting. Inevitably, they have their own perspectives on the issue being discussed. If a decision is made during the meeting, it’s not necessarily informed or thought through. We’ll look at 5 different types of meetings and what you should consider in relation to each meeting type to make your meetings as successful as possible Christ Gospel Church Cult August 7, 2017 at 7:19 pm - Reply.

The Phillips ROI MethodologyT utilizes five levels of evaluation, which are essential in determining the return on investment.At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a "stakeholder" satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job. At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee. At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, there is still a concern that the meeting may cost too much. At Level 5 - Return on Investment, this ultimate level of measurement compares the monetary benefits from the meeting with the fully-loaded meeting costs as expressed in the ROI formula. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event. The data collected should show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (Level 4). * Introduces and demonstrates Jack J. Phillips's well-established ROI measurement methodology * Addresses the growing demands from stakeholders to prove the value of meetings through data * Endorsed by MPI (Meeting Professionals International)
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