» » Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably

Fb2 Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably ePub

by L. Hunter Lovins,Michael V. Russo

Category: Business Culture
Subcategory: Business and Work
Author: L. Hunter Lovins,Michael V. Russo
ISBN: 0804761620
ISBN13: 978-0804761628
Language: English
Publisher: Stanford Business Books; 1 edition (April 6, 2010)
Pages: 272
Fb2 eBook: 1777 kb
ePub eBook: 1615 kb
Digital formats: rtf doc mbr azw

The book shows that a mission-driven approach creates significant barriers .

The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Mission-driven companies continue to grow in number and are moving from a small niche into the mainstream. The time is right for an analysis of these firms and their approaches to business. In Companies on a Mission, Michael Russo documents both the direct economic benefits of taking a mission-driven approach and the intangible benefits of brand value, product positioning, customer satisfaction, and more.

Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably Michael V. Russo ; with a foreword by L. Hunter Lovins. Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably Michael V. Choose file format of this book to download: pdf chm txt rtf doc. Download this format book. Values clusters : Portland and other hotbeds of mission-driven companies Growing pains : asking difficult questions Bringing it all together : taking stock, looking ahead. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specifi. .com/?book 0804761620.

book by Michael Russo. Let your social and environmental conscience be your guide can be a successful and durable strategy for a firm

book by Michael Russo. Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm.

Values clusters : Portland and other hotbeds of mission-driven companies Growing pains : asking difficult questions .

Values clusters : Portland and other hotbeds of mission-driven companies Growing pains : asking difficult questions Bringing it all together : taking stock, looking ahead. Rubrics: Social responsibility of business United States Small business Management Business planning Business ethics. Download book Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably, Michael V.

Companies on a Mission book. Goodreads helps you keep track of books you want to read. Start by marking Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably as Want to Read: Want to Read savin. ant to Read.

Eco-Business: A Big Brand Takeover of Sustainability, by Peter Dauvergne and Jane Lister. Cambridge, MA, USA : MIT Press. Greener Products: The Making and Marketing of Sustainable Brands, by Al Iannuzzi. Author & abstract.

Chris Gondek interviews Michael Russo, the author of Companies On A Mission: Entreprenurial Strategies for Growing . More from Stanford University Press Podc.

Chris Gondek interviews Michael Russo, the author of Companies On A Mission: Entreprenurial Strategies for Growing Sustainably, Responsibly and Profitably. Stanley Cavell reads from his forthcoming book, Little Did I Know:Excerpts from Memoryadded 9 years ago.

Companies on a Mission explains that mission-driven companies .

Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles-with a twist-to win in the marketplace. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals.

"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles―with a twist―to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.
Comments to eBook Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably
Dancing Lion
A terrific, current book on entrepreneurship in sustainable and eco-friendly areas that had a wealth of information and was very readable. Even if you're not particularly interested in social responsibility you will find it valuable in terms of developing a business model and plan for your ideas. You will be glad to have it in your library. I purchased it for Kesiah Scully's class at ESU but I am hanging on to it for good.
Hiylchis
I had to buy this book for a class. Filled with platitudes, this book will make you feel good about disguising your company's real mission, which is to make money. ***Spoiler alert*** The gist of this book is that consumers gravitate toward firms that seem to be mission driven. Russo encourages you to find an authentic mission for your company, but how people really do that? Russo insists that every business can be mission driven. I suppose he's right in that any company can invent a mission for itself and publicize it. Most consumers will just swallow whatever story a company likes to tell about itself. If you believe your company, or any company, needs to be mission driven, you are already probably biased in favor of this book and you might get something out of it. If you're a bit skeptical or cynical about corporate authenticity, then you might find yourself rolling your eyes a bit at some of the triteness and platitudes in this book.
Nettale
Using this for an MBA class, there are no real page numbers to use for citations. This ebook is useless to me.
Ylonean
Great book, good source of information for entrepreneurs
Gunos
Engaging, instructive and enlightening. A must-read for anyone currently engaged in or considering introducing a mission driven focus into their business of any size.
Stan
The book was new and got it on time as promised.
Munigrinn
It was delivered on time. The book look like new. No highlight on the pages. It has a plastic cover that I love it.
I'm teaching an entrepreneurial course at a university, and this book is full of helpful tips and ideas. The book is written in such a way that if you want to start a venture with a green focus, you can ask yourself the right questions during the planning stage. Insights into the beginnings of other sustainable ventures ensures you don't make the same mistakes as those who have gone before you. I highly recommend this book to anyone who wants to be successful as a green business.
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