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Fb2 What Would Google Do? CD ePub

by Jeff Jarvis

Category: Biography and History
Subcategory: Business and Work
Author: Jeff Jarvis
ISBN: 0061726338
ISBN13: 978-0061726330
Language: English
Publisher: HarperAudio; Unabridged edition (January 27, 2009)
Fb2 eBook: 1325 kb
ePub eBook: 1244 kb
Digital formats: doc mobi rtf lrf

If Google were a human being, Jeff Jarvis would be the stalker

If Google were a human being, Jeff Jarvis would be the stalker. While there are many things that Google does right and can be both helpful and beneficial to mankind, there are many areas in which it needs to improve or, at least, be more respectful. However, in this book, Google can do no wrong. Worried about your privacy? Pshaw. According to Jeff Jarvis, author of What Would Google Do?, businesses that rely on the formerly-reliable & of supply & demand' to guide financial strategies are likely to fail in today's economy. Why? Scarcity doesn't ensure value.

What Would Google Do? book. What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By Eye-opening, thought-provoking, and enlightening. Eye-opening, thought-provoking, and enlightening.

21 December 2008 ·. A quick video made for the V-book at Ditchley in the . Related PagesSee all. Jeff Jarvis. 31,831 followers · Author. 1,156 followers · Product/service. 885 followers · Musician/band.

Wrote Geeks Bearing Gifts: Imagining New Futures for News; Public Parts; What Would Google Do?; and Gutenberg the Geek. I was creator of Entertainment Weekly, TV critic for TV Guide and People, president & creative director of Advance.

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By reverse engineering the fastest growing company in the history of the world, author Jeff Jarvis, proprietor of Buzzmachine. com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Город: New York, NYПодписчиков: 170 ты. себе: Machine; prof @ Craig Newmark J-sch. себе: Machine; prof @ Craig Newmark J-school; books: Public Parts, What Would Google Do?, Gutenberg the Geek. Views are mine & no one else's

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis.

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google†the fastest-growing company in history†to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities.

What Would Google Do? 346 printed pages. To read this book, upload an EPUB or FB2 file to Bookmate.

Jeff Jarvis’s What Would Google Do? is a divining rod for anyone looking for ways to hit real paydirt in the new territory of Web . marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn’t that what we all need today? - Marc Benioff, Chairman and CEO, salesforce. Most of Jarvis’s points-about customer influence, user-driven innovation, the death of middlemen-are by now axiomatic. And yet he manages to make the revolution feel newly revolutionary. the book exudes credibility.

According to Jeff Jarvis, it’s WHAT WOULD GOOGLE DO? If you’re not . The result is an astonishing, mind-opening book that will change the wa. .

According to Jeff Jarvis, it’s WHAT WOULD GOOGLE DO? If you’re not thinking or acting like Google – the fastest-growing company in the history of the world – then you’re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today’s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as.The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.

“Eye-opening, thought-provoking, and enlightening.”—USA Today

“An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”—San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Comments to eBook What Would Google Do? CD
Rainpick
Jeff Jarvis is obviously in love with Google and all things Google. In fact, in the world according to Jeff Jarvis we would all do well to discard every and all business models and follow, lock-step in the Google mode.

In short, this is one long love letter to Google. If Google were a human being, Jeff Jarvis would be the stalker.

While there are many things that Google does right and can be both helpful and beneficial to mankind, there are many areas in which it needs to improve or, at least, be more respectful. However, in this book, Google can do no wrong.

Worried about your privacy? Pshaw. Google just needs all that information about you in order to organize itself better to serve up more relevant results for you. Tired of seeing ads everywhere? Hey, that's how Google can give you what it does for "free" (and provide some income for the masses who serve up their ads).

It's well written and simple to follow. As long as you know you're reading fawning hype for Google, you'll be OK.
Jockahougu
Having just received the book 2 days ago and having only read a small portion of the book, it would be unfair of me to say this is an educated review. What I've read so far has been very interesting and insightful, however... The typeface itself, in the paperback, is so painfully small that it makes it very hard to read for anything more than a few minutes. I suggest perhaps trying other editions, but if you actually like REALLY SMALL type, this should be a good read for you.
Dori
An outdated business joke has become an economic reality:

First Salesman: "We lose money on every sale."
Second Salesman: "How do you do it without going out of business?"
First Salesman: "We make it up in volume."

In an economy fueled by social networks, data and technology, companies that want to thrive need to replace questions like `HOW MUCH can we make from each transaction?' with questions like `HOW LITTLE can we charge and still get by?'

According to Jeff Jarvis, author of What Would Google Do?, businesses that rely on the formerly-reliable `law of supply & demand' to guide financial strategies are likely to fail in today's economy. Why? Scarcity doesn't ensure value. IF ANYTHING, it attracts a wide field of competitors striving to underprice you and deliver your once-scare commodity faster.

"Scarcity was about control: those who controlled a scare resource could set the price for it. Not anymore,"Jarvis said. "Google has found a business model based on creating , exploiting and managing abundance. The more content there is for it to organize, and the more places there are for it to place ads, the better."

Read the rest of the review here: [...]
Uris
Jeff Jarvis, a journalist from New York, presents a very straightforward, easy-to-read description of the world we live in. He attempts to capture the business world influenced by the information age explosion, exemplified by the fast-growing company in the history of mankind: Google. His presentation of this "Brave New World" boils down to new facets of the human experience:

1. New Relationship [Give the people control and we will use it],
2. New Architecture [Enable people by thinking distributed],
3. New Publicness [Findability: Drink the Google Juice],
4. New Society [Facebook's Zuckerberg defines "elegant organization" of existing communities of practice],
5. New Economy [Economy of Abundance; the Mass Market is replaced by masses of Niche markets],
6. New Business Reality [What Business are you really in?],
7. New Attitude [Inverse relationship between control and trust - letting go and listening],
8. New Ethic [Life is beta - be transparent with disclosure; Don't be Evil],
9. New Speed [En vivo], and
10. New Imperatives [Change now, protect innovation (not property), simplify, get out of the consumer's way].

These ten [eight?] qualities he generously dons as: Google Rules. This phrase is of interest because both words can serve as both a noun and a verb.

The Google Rules are simple; the consumer is in control, and business should look for ways to enable the consumer to co-create. The author emphasizes this thesis with several examples and then provides a futuristic outlook on major industries if they began to apply these principles: Google Times (print media), Googlewood (entertainment media), Google Power & Light (An initiative of [...] applied), GT&T (cell phones), Googlemobile (auto), Google Cola, Google Real Estate, Google Capital (banking), Google Mutual (insurance), St. Google Hospital, Google University, and audaciously, the United States of Google.

This book clearly delivers the message of rethinking marketing strategy and encourages firms to let go of control to gain trust. The idea that consumers rule alters the paradigm of strategy: from the traditional Theory X strategy of control to a Theory Y strategy of co-creation. Enabling customers, not interrupting them, will be essential to find success in the new global and digital economy.

Although this book is indeed a "must read," it is not without its limitations. The first read of the book was enlightening and exciting, the second read (about 2 weeks later), was not so enchanting for mainly two reasons. One, the author tries to correlate all things Open Source (the gift economy) with Google, when in fact the Open Source community has been thriving long before Google existed. Google's success is in part because the ideals of the Open Source community align well with Google's strategy; that does not mean Google created the gift economy. Google is indeed enabling the gift economy -- an economy of abundance. Jarvis just paints the landscape a bit too broadly.

The second limitation of the book was the strategic rigor. Examples are useful, but how does a restaurant owner really apply the ideals of the "Google Eats?" As a student of marketing strategy, and as an internet marketing consultant, the initial read was encouraging--I felt like I wanted to buy 10 copies and send to all my clients to help them "get it." As the ideas settled, I felt wanting more. Why is the world changing this way? How do managers make transitions? How will Google Rules effect the real companies of the world (e.g., GM), not fictitious worlds of possibilities (Googlemobile -- What if Google ran an auto company).

Another example of the lack of rigor relates to the issue of transparency. Early in the book he gives an example of "Dell Hell" and talks about customer revenge and retaliation. Although anecdotal, there are some key drivers/issues related to consumer backlash (Google Scholar Search on Customer Revenge [Gregoire]), yet those drivers are not discussed. For example, in an article title "When Good Brands Do Bad" the personality of the brand is very important in determining how consumers react to service failures -- Jarvis is saying to be the Fun personality type (new age) and not the traditional Sincere personality type.

As an enjoyable read I give the book 9/10. As a platform to encourage openness (e.g., Open Innovation) I give the book 9/10. In terms of getting to the nitty-gritty solutions of the real world, I find the book lacking -- I give the book 6/10. That results in an overall 4/5 stars.

[This is NOT a book about Google but about strategy Google uses that could be applied by others.]
IGOT
If you think how everything could change if company or government where more open and also think how easy it for everyone to communicate and solve problems in this world using the internet then this book will be an interesting read to you. The author has used a normal tone of language. It would feel more like talking to him than reading. To be more specific the book is an organized blog. You will soon like the informal approach the author has taken. The rules presented by the author in the first half of the book is something we must remember about the internet. They are well written assertions. In terms of using them to improve the current state of companies, I would say the author is too hopeful.

Overall it is a good read, read it as though you are talking to a geeky friend about Web 2.0 You would love the book.
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